PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. Let’s try that again.

Survey 116

Survey Agency Report Corporate 116

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Bianchi Biz Blog

APRIL 19, 2021

I don’t cover the economy as much as I do companies and issues affecting business. And recently I began increasing my coverage of the business of personal health, which includes everything from how companies are handling COVID vaccines to how dentists are grappling with the pandemic. I find them fascinating.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 4) Emphasis on professional journalism. 3) Top challenges facing reporters.

Survey 102

Survey Report Media B2B 102

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Growth of independent journalism. “We

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Barokas

SEPTEMBER 12, 2018

You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Morgan Barokas (September 20, 1934 – August 17, 2018).

Agency 138

Agency Hotels Healthcare Enterprise 138

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. The company says it can also be used to “focus efforts on the journalists who move the needle.” If media relations is hard, so too is journalism and reporting. A simple way to fix that is to make your company easy to cover. Once you get marked as spam, that’s it.

Media Relations 113

Media Relations Media Survey Pitching 113

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism. The book is a multi-author project led by Dr Martina Topi?,

Government 103

Government Education Print Ethics 103

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. What did winning a Silver Anvil mean for your company?

Energy 101

Energy Case Study Education Guidelines 101

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. My job is also to be the company’s No. Hard question. There are so many challenges.

Social Media 102

Social Media Media Corporate Resources 102

Beyond PR

MAY 10, 2018

In the 2018 Cision State of the Media Report , journalists were asked whether having movements like #MeToo and #TimesUp play out in media before cases go to a court of law help or hurt the perception of journalism. Waiting until these things are yesterday’s news puts your company at a disadvantage. The response?

Media 45

Media Trends Journalism Technology 45

Communications Conversations

JUNE 8, 2017

Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Every company has lent a different experience for sure. Bank Stadium).

Banking 113

Banking Sports Financial Corporate 113

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. Q: What are your company’s marketing initiatives for 2019? Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Topically, this event covers a lot of ground. Experiential storytelling. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 15, 2019

Later, I went in-house – first at a startup, then the mid-market and finally at a global company. There several studies on it like this one from Forrester that the Wall Street Journal reported. 2) “Companies have been burned by PR firms a lot. I grew up in a PR agency and have worked for firms small, medium and large.

Agency 79

Agency Leadership Corporate Training 79

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 99

Survey Media Relations Corporate Communications 99

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Here are a few recent pieces he’s written that stood out for me: Forbes: 4 Lessons for CMOs from The Boring Company. Forbes: 5 Places Where Sales and Marketing Can Collaborate In 2018.

Marketing 69

Marketing Content Marketing Sports B2C 69

Sword and the Script

APRIL 13, 2019

“They recognize that a crucial means to unlocking growth is by breaking barriers: whether that’s silos within their marketing organizations, dissonance between their marketing organizations and the rest of the company, or unrealized opportunities among their agencies and ecosystem partners.”. B2B product companies spend 8.7%

Study 116

Study Survey Infographics B2B 116

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Great companies start in garages all the time; yours can too. Until some company comes along and offers something different. It all adds up.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 30) Companies build in-house creative agencies.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Your company mission usually doesn’t fluctuate.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The leadership and vision provided by early public relations professionals was squandered. 10Yetis scrutinised more than 60 newspapers during April and May 2018, reviewing 7,000 articles.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

The internet itself has been disintermediated by huge companies, notably Google and Meta. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news.

Brand 78

Brand Branding Media Government 78

Flatiron Communications

NOVEMBER 28, 2018

After six months of reporting for which five Times journalists interviewed more than 50 people in and outside of the company, it was clear that Facebook?—?and Later that day, the company’s abbreviated blog post went up. Sarah Frier (@sarahfrier) November 26, 2018. Kara Swisher (@karaswisher) November 14, 2018.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225