article thumbnail

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185
article thumbnail

Why Communicators Should Expect a Year of Disruption in 2018

PRSay

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability. Social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It peaked with its most relevance in 2018," he said. It provides a signpost to how practitioners should develop future skills. These issues are on the rise.

article thumbnail

How Internal Communications Needs Differ by Industry

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

article thumbnail

PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

Exercises 136
article thumbnail

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

article thumbnail

In 2018, Four Books That Make You Go Hmmm …

Deirdre Breakenridge

What are your goals for 2018 and what tools, skills and roadmap will get you there? The four books that made me go Hmmm and will make you do the same in 2018 are: The Opposable Mind by Roger Martin, The Agony of Decision by Hello Fred Garcia, The Power of Habit by Charles Duhigg and The Miracle Morning by Hal Elrod.

Crisis 0