Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. And, share externally on all social media platforms and other communications channels. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

DECEMBER 18, 2017

When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

How To 0

How To Content Marketing Conference Analytics 0

Institute for Public Relations

FEBRUARY 20, 2024

This summary is provided by the IPR Organizational Communication Research Center The public relations discipline has made great strides in advancing internal public relations scholarship and the antecedents of employee engagement.

Internal 52

Internal International Industry Communications 52

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. This will generally keep the user around for a few more seconds to know more about what you are trying to communicate.

Social Media 160

Social Media Mobile Media Video 160

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Once again the substance behind the communications was minimal (only a few NRA members were actually affected), but the message spoke about Delta’s corporate values. WeWork: virtue signaling or corporate activism?

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 162

Publicity Social Media Television Measurement 162

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. There are lessons to be learned from each as new brands come on the scene in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Agility PR Solutions

NOVEMBER 27, 2018

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018.

Agency 131

Agency Report Communications Publicity 131

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. The session was a retrospective of the European Communication Monitor, exploring insights gained from the project conducted for 15 years across nearly 50 European countries.

Communications 105

Communications Big Data Leadership Data 105

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Muck Rack

OCTOBER 15, 2018

Communications convergence: PRSA 2018 International Conference

Conference 80

Conference Internal International Communications 80

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Disruption of industry stalwarts is inevitable. Companies at their apogee today may find themselves at their perigee within months. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. That is a pure communication function right there. This could be a huge opportunity for PR Agencies in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

NewsWhip

MAY 10, 2018

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook?

Viral 110

Viral Analysis Facebook Data 110

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. We’d love to know what other trends you’re paying attention to in the world of marketing and communications. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you see PR & content marketing evolving in 2018?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR News

DECEMBER 13, 2017

As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued.

Exercises 126

Exercises Blogging Communications Media Relations 126

Stern + Associates

OCTOBER 26, 2017

With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group. Getting the right message to the right people can be a tough proposition.

Trends 60

Trends Communications Groups Strategy 60

PRSay

JANUARY 9, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. If you think 2017 was a year of change in public relations, then brace yourself for 2018. This shift will accelerate in 2018. This trend took off in 2017, and will continue in 2018.

Measurement 93

Measurement Creativity Analytics Groups 93

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. It was crowdsourced as part of my public relations in 2018 project. 21 to 22 March – World Communication Forum , Geneva. 6 to 9 August — Association for Education in Journalism and Mass Communication, Public Relations Division , Washington DC.

Publicity 68

Publicity Conference Internal International 68

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report.

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 129

Survey Communications Measurement Internal 129

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. More Paywalls Go Up. Christopher S.

Video 96

Video Trends Media Advertising 96

Institute for Public Relations

MARCH 9, 2023

Over the past 50 years enterprise risk management (ERM) has become increasingly important for leaders (McShane, 2018). Organizational leaders and their boards realized the need for risk communication, a public relations specialty, to support this work (Reckelhoff-Dangel & Peterson, 2007).

Enterprise 64

Enterprise Communications Examples Publicity 64

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. cta] The post 2018 PR Trends: Search Marketing [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Video 88

Video Trends SEO Marketing 88

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. What are the most important steps in 2018? Q2: How should you prepare for a career in PR today? About Spin Sucks.

Communications 191

Communications Community Blogging Education 191

The Resolution Blog

SEPTEMBER 25, 2018

Every week this show covers the latest news and controversies in the PR and communications industry, agency wins, along with a new guest each week from Richard Edelman to Johnson and Johnson’s Michael Sneed. Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals.

Google 120

Google SEO Local Data 120

Shift Communications

JANUARY 12, 2018

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

Brand 109

Brand Branding Publicity Crisis Management 109

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Press Releases Continue Their Slow Demise.

Video 83

Video Trends Media Reputation 83

Stern + Associates

OCTOBER 30, 2017

An ineffective communications strategy is what nightmares are made of. A smart, strategic communications plan is critical for every B2B business. The post How to Keep Communications Planning from Haunting You in 2018 appeared first on Stern Strategy Group. But not all plans work; they add little value.

Communications 54

Communications How To B2B Groups 54

NewsWhip

MARCH 28, 2018

The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

Instagram 133

Instagram Trends Brand Branding 133

NewsWhip

NOVEMBER 29, 2018

We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. The post The most engaged Christmas ads of 2018 appeared first on NewsWhip. It’s become a peculiarly British tradition to get extremely excited about Christmas ads around this time of year.

Retail 84

Retail Data Company Brand 84