The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Brands become content companies. Branded original content sites deliver more valuable buyers than do standard brand websites or search sites, a recent study by the Online Publishers Association found.

Trends 149

Trends Small Business Content Marketing Training 149

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Conclusion.

Social Media 111

Social Media Trends Video Media 111

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 124

Trends Data-Driven PR Data System 124

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. Brand comebacks. ” Tech trends. piece about Crock-Pot.

Trends 110

Trends Crisis Corporate Leadership 110

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Reputation Is Brand. Press Releases Continue Their Slow Demise. The Fall of Heroes. Christopher S.

Video 83

Video Trends Media Reputation 83

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

NewsWhip

MARCH 28, 2018

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram.

Instagram 133

Instagram Trends Brand Branding 133

Axia PR

DECEMBER 25, 2017

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. Brand Experience Manager Alysse Burroni. The short answer: Because this is CPG, where the C stands for consumer, and consumer trends dictate everything. But distinguishing between a true trend and a passing fad isn’t always easy. with SnackNation Sr.

Trends 81

Trends Consumer Corporate Brand 81

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. appeared first on Cision.

Measurement 225

Measurement Tools eBook Analytics 225

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Agility PR Solutions

JANUARY 22, 2019

In fact, new reviews per business location were up 87 percent in 2018 over the previous year. The post Search trends—brand interactions on the rise as review volume skyrockets appeared first on Agility PR Solutions. In addition, businesses in nearly all […].

Trends 60

Trends Brand Branding Google 60

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […]. The post 6 PR trends every business needs to incorporate in 2019 appeared first on Agility PR Solutions.

Trends 122

Trends Web Reputation Technology 122

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Keep these three important trends in mind while you work on how to improve your results next year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78

Brand Branding Data Viral 78

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. Some brands spoke out in response to crises, while others may have created crises by speaking out. The boldest PR moves of 2018 — so far.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Transparency. Employee advocacy. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. Read on for their insights!

Trends 94

Trends Trade Shows Community Instagram 94

Agility PR Solutions

JULY 1, 2019

as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site. Many brands are considering joining forces with Amazon in hopes of growing their business and increasing sales. Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S.

Brand 122

Brand Branding Retail Analysis 122

Agility PR Solutions

DECEMBER 8, 2019

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. The remaining brands in the top 10 for the industry […].

Industry 78

Industry Brand Branding Study 78

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

Trends 76

Trends Groups Strategy Publicity 76

Stern + Associates

OCTOBER 26, 2017

With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group. Getting the right message to the right people can be a tough proposition.

Trends 60

Trends Communications Groups Strategy 60

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. ” Not so much with a branded journalistic press room.

Brand 92

Brand Branding How To Writing 92

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167

Publicity Social Media Measurement Television 167

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. Yes please.

Trends 59

Trends How To Retail Google 59

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Brand 109

Brand Branding Publicity Crisis Management 109

NewsWhip

OCTOBER 10, 2019

What’s trending now for upcoming holidays? The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2018 Engagements to Holiday Trends Content on Pinterest. 2018 Engagements to Holiday Trends Content on Pinterest. Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The result?

Brand 74

Brand Branding Instagram Fashion 74

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

OCTOBER 18, 2018

We spoke with 5W’s B2B Tech team to get their takes on the event, and trends in the evolving digital advertising ecosystem. One of the most prominent trends in advertising today is how marketers are shifting their business and campaign strategies to become more omnichannel in order to meet the needs of today’s digitally connected consumer.

Advertising 89

Advertising Advertising B2B Creativity 89

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. That is certainly true of the company’s rollout of Google Marketing Platform in 2018.

Analytics 105

Analytics Data Trends Marketing 105

Shift Communications

JANUARY 30, 2020

A 2018 study conducted by MIT found that by every standard measurement, fake news bests the truth: it reaches more people, dives deeper into social networks, and spreads six times faster than its truthful counterpart. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127