Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. 2018, October 24). 2018, October 24). The Three Cs of Personal Branding. Unveiling the 4Cs of Personal Branding.

Brand 52

Brand Branding eBook Resources 52

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference. Stay focused on your positioning and branding.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

What can PR professionals expect in 2018? Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.

Trends 185

Trends Storytelling Corporate Leadership 185

Deirdre Breakenridge

NOVEMBER 13, 2017

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. In 2018, we will see the rise of more storytelling.

Trends 0

Trends Storytelling Creativity Reputation 0

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Agility PR Solutions

JULY 5, 2018

Recent rollouts of tech-enhanced brand engagement and outreach strategies continue to improve personalization efforts and customer experiences—well, for the most part. The post Which brand-engagement tactics are cool in 2018—and which are creepy? appeared first on Agility PR Solutions.

Brand 89

Brand Branding Survey Consumer 89

Agility PR Solutions

SEPTEMBER 17, 2018

Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these strong and precious consumer bonds.

Study 92

Study Brand Branding Consumer 92

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Agility PR Solutions

OCTOBER 22, 2018

The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The remaining brands in the Top 10 […].

Brand 60

Brand Branding Study Consumer 60

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018. The first PR option is to retain an agency and to determine the right size and makeup for a team that will fit brand needs.

Exercises 136

Exercises Comparison Internal International 136

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 141

Ethics Consumer Brand Branding 141

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. Some brands spoke out in response to crises, while others may have created crises by speaking out. The boldest PR moves of 2018 — so far.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. The post What Challenges Do Comms Professionals Face Going into 2018?

Measurement 225

Measurement Tools eBook Analytics 225

The Proactive Report

JUNE 20, 2018

Brands become content companies. They’re all good insights, but these are the three trends I believe you should pay attention to: More brands will become content companies: The CMA predicted that more companies would launch content portals that become profit centers. Diversification of content channels. Call me at 888 243 3470.

Trends 149

Trends Small Business Content Marketing Training 149

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

Facebook 150

Facebook Community Brand Branding 150

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

NewsWhip

MARCH 28, 2018

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. We take a look at influencer trends on Instagram.

Instagram 133

Instagram Trends Brand Branding 133

Agility PR Solutions

MARCH 20, 2019

The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […]. The post How CEOs are boosting ethics engagement to fuel corporate culture and brand trust appeared first on Agility PR Solutions.

Ethics 145

Ethics Corporate Brand Branding 145

Communications Conversations

SEPTEMBER 10, 2021

In 2018, the average household had 1.7 ” Question #3: Do you know what your brand “sounds like?” And, in many ways, ads are part of your “brand content.” ” So, when listening to your ads on one of these audio-streaming services, does your brand’s ad stand out? Duh, right?

Strategy 130

Strategy Brand Branding Analysis 130

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Branded Organic Social Media Becomes Meaningless. Disruption of industry stalwarts is inevitable. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Axia PR

OCTOBER 15, 2018

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. How to keep your company from making reputation-ruining mistakes. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Reputation 275

Reputation Tools Social Media Company 275

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Agility PR Solutions

DECEMBER 8, 2019

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. The remaining brands in the top 10 for the industry […].

Industry 78

Industry Brand Branding Study 78

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Steve Rubel, Chief Content Strategist, Edelman: “In 2018, more businesses will ramp up their content efforts in order to fill the gap left by journalists as the field of publishers shrinks. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Follow and connect with MVPD on social: Facebook.

Crisis 176

Crisis Viral Brand Branding 176

Agility PR Solutions

JULY 1, 2019

as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site. Many brands are considering joining forces with Amazon in hopes of growing their business and increasing sales. Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S.

Brand 119

Brand Branding Retail Analysis 119

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Brand 78

Brand Branding Data Viral 78

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

Social Media 111

Social Media Trends Video Media 111

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 122

Survey Brand Branding Analysis 122

Agility PR Solutions

AUGUST 20, 2018

Health & hygiene ranked eighth out of 15 industries analyzed in the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions, from marketing intimacy firm MBLM. The remaining brands in the Top 10 for the health & hygiene industry […]. In the U.S.,

Brand 60

Brand Branding Study Industry 60