Agility PR Solutions

JULY 10, 2018

brands are just plain mediocre when it comes to providing quality customer experiences. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. brands are lacking a CX leader for […].

Brand 102

Brand Branding Marketing Publicity 102

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. 2018, October 24). 2018, October 24). The Three Cs of Personal Branding. Unveiling the 4Cs of Personal Branding.

Brand 52

Brand Branding eBook Resources 52

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Agility PR Solutions

OCTOBER 22, 2018

The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The remaining brands in the Top 10 […].

Brand 60

Brand Branding Study Consumer 60

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. marketers so much, but in today’s digital environment, everyone is impacted. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018. The first PR option is to retain an agency and to determine the right size and makeup for a team that will fit brand needs.

Exercises 136

Exercises Comparison Internal International 136

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Brands become content companies. Initial Coin Offering (ICOs) will come to content marketing. The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Trends 149

Trends Small Business Content Marketing Training 149

Agility PR Solutions

MARCH 20, 2019

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute.

Ethics 148

Ethics Corporate Brand Branding 148

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Part 4: Search Marketing. Influencer Marketing Train Keeps Picking Up Speed. Part 1: Earned Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

Communications Conversations

SEPTEMBER 10, 2021

Like we digital marketers need another thing on our plate, right? In 2018, the average household had 1.7 ” Question #3: Do you know what your brand “sounds like?” And, in many ways, ads are part of your “brand content.” The post Does your brand need an audio content strategy now, too?

Strategy 130

Strategy Brand Branding Analysis 130

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

MAY 22, 2018

Like any marketing or PR campaign, there are best practices for engaging with influencers. Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. The post The 2018 guide to influencer marketing appeared first on NewsWhip.

Pinterest 92

Pinterest Marketing Instagram YouTube 92

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

Facebook 150

Facebook Community Brand Branding 150

NewsWhip

MARCH 28, 2018

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. We take a look at influencer trends on Instagram.

Instagram 133

Instagram Trends Brand Branding 133

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

NewsWhip

SEPTEMBER 1, 2022

If we approach old marketing and comms problems with the same old tools and solutions, we are seriously missing a trick. It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement.

Brand 78

Brand Branding Data Viral 78

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167

Publicity Social Media Measurement Television 167

Agility PR Solutions

AUGUST 20, 2018

Health & hygiene ranked eighth out of 15 industries analyzed in the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions, from marketing intimacy firm MBLM. The remaining brands in the Top 10 for the health & hygiene industry […]. In the U.S.,

Brand 60

Brand Branding Study Industry 60

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Agility PR Solutions

DECEMBER 8, 2019

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. The remaining brands in the top 10 for the industry […].

Industry 78

Industry Brand Branding Study 78

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. 2018 Content Calendar + Template (Why You Need One And How to Use it).

Communications 225

Communications Marketing Radio Airlines 225

Awario

AUGUST 3, 2020

In 2018, the app gained a lot of popularity among young people and became the most downloaded app. Available in over 150 countries, TikTok launched in 2016.

Brand 78

Brand Branding Marketing 78

Onclusive

OCTOBER 25, 2018

AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. To be successful in the the world of Growth PR is to identify the intersection of positioning and content marketing.

Brand 75

Brand Branding Conference Technology 75

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150