Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek.

Twitter 177

Twitter Advertising Advertising Report 177

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Especially (sadly) on the agency side. And, like I said, agencies aren’t of much use here either. I thought you’d never ask!

Technology 84

Technology Social Media Tools Trends 84

Prohibition

AUGUST 15, 2022

It’s definitely an emerging trend that has caught our eye! With its potential to significantly impact future marketing trends, its ability to shape the way brands engage their audiences and market their products cannot be ignored. These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. But it’s time to add, update, and amplify for the 2018 season. Consider a PR agency. They may even face multiple job offers. So, how to find the perfect first PR job?

How To 189

How To Nonprofit Privacy Interviews 189

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) Reconsider the weekly agency status meeting.

Meeting 136

Meeting Software Product Launch Agency 136

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. That means the fourth quarter will be here in no time. PR tips for Q4. Get thought leaders mulling next year.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. This type of creative, highly effective activity makes a splash. Down-to-earth? Aspirational or emotional? Convey a point of view. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. Sell it in.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. PRSA later awarded the campaign a Silver Anvil in 2018. We have a fantastic agency-client relationship with them. This relationship is deeply rooted in trust and collaboration that allow us to execute creative campaigns that will generate positive results.

Case Study 74

Case Study Guidelines Study Creativity 74

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

5W PR

JANUARY 8, 2019

As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. The post Four marketing myths debunked!

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Our Ultimate List of the Best PR Tools for 2018. It all depends on your needs and budget.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

SEPTEMBER 30, 2017

B2B Content Marketing 2018 – Benchmarks, Budgets & Trends – North America from MarketingProfs. B2B marketers have latched on to the notion, according to Ann Handley in a piece titled 2018 B2B Content Marketing Benchmarks, Budgets, and Trends. Can your agency bring big ideas and execute? Talk to Us

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. Can your agency bring big ideas and execute on them? of company revenues. Talk to Us !

Survey 85

Survey Marketing Exercises Study 85

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Agency executives. The conference will be held in Cleveland, Ohio, July 2019. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Agency executives. The conference will be held in Cleveland, Ohio, July 2019. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. What would you like to see in 2018?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. If there’s a macro trend that stands out for me in this survey, it’s that content marketers are going to have to up their game significantly in 2018. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company says “users will be able to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact” and body language.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. 4 Tips to Unleash Your Inner Content Creative Genius.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 187

Marketing Content Marketing Data Social Media 187

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award. This is where we fast forward to last year.

Education 40

Education Conference Social Media Sports 40

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. Earned Media Poised for New Prominence in 2018 [UML]. 3) Rising influence of creative in content marketing. If you double the side of a cube, you increase the volume by a factor of eight.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97