Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.”

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

MAY 15, 2019

In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. Equifax was slow, even clumsy, in responding to the scope of the breach and the impact on those affected, in part because it lacked those early-warning systems that signal a major public backlash.

Reputation 245

Reputation Airlines Automotive Software 245

Stephen Waddington

AUGUST 13, 2019

A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. That’s equivalent to adding more than £200 billion to the economy.

Internal 84

Internal International Ethics Communications 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Google removed 8 million videos in Q4 2017. The US market grew 16% in 2017 to more than $450 million.

Report 92

Report Trends Retail Marketing 92

Mark My Words

APRIL 14, 2023

Meghan was reportedly very upset by a merciless episode of South Park, which was dedicated to lampooning the couple with a fictitious ‘Worldwide Privacy Tour’ while plugging a memoir. She also explored feminist topics and shared musings from her childhood and career before she got her big break.

Fashion 60

Fashion Travel Privacy Report 60

Presspage

OCTOBER 12, 2017

SSL provides security in two steps, which offers online privacy and data integrity. SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. HTTPS stands for Hypertext Transfer Protocol Secure.

SEO 74

SEO Web Privacy Google 74

Stephen Waddington

JUNE 22, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. There’s an important conversation that we need to have about privacy. Mary Meeker spotlights insight for marketing or public relations. About the #FuturePRoof podcast.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Regulators are mandating policy such as GDPR in the EU.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The Annenberg survey listed data privacy, health care and diversity as social issues. In addition, not all social issues are political.

Technology 134

Technology Study Communications Survey 134

Shift Communications

SEPTEMBER 21, 2017

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Consider just a handful of headlines from Techmeme the morning of September 18, 2017. Reporting is starting to reflect this shift as well.

B2B 60

B2B Leadership Crisis Communications Technology 60

Mindful Marketing

DECEMBER 14, 2018

The market for genetic testing exploded in 2017, and it keeps growing. Perhaps the biggest nonfinancial cost is the risk of lost privacy. DNA testing has become increasingly easy, popular, and affordable, but do the benefits of sending one's saliva for genetic analysis outweigh the costs?

Policies 70

Policies Government Data Insurance 70

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. Passcode: Lessons on Security and Privacy from SXSW. SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives).

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

MAY 8, 2018

The State of NHS Provider Communications Report 2017/18 published in January cited the need for communicators to demonstrate the strategic value of communications in order to achieve parity with other professions. #4 8 Patient data discourse Data privacy is a tricky subject. In the NHS it’s the difference between life and death.

Communications 63

Communications Healthcare Print Community 63

Prohibition

JANUARY 23, 2023

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Your followers may also receive a notification to watch live, depending on their privacy settings.

Video 62

Video Social Media Instagram Media 62

Prohibition

AUGUST 21, 2019

In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. Top tip: If you want to do a full practice run, including mastering the live stream, you can switch your video’s privacy settings to ‘only me’ before recording so that the practice live video is not visible to any of your followers.

Facebook 70

Facebook Film Video Mobile 70

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding?

Privacy 82

Privacy Brand Branding YouTube 82

Flack's Revenge

JANUARY 23, 2018

It combines a so-called trust protocol and distributed ledger that can solve privacy, security, and inclusion issues. If you have any doubt about the importance of ICOs, the numbers tell a dramatic story – Bitcoin News reported that money raised through ICOs eclipsed $1B in a single month in December 2017. Maxiziming ICO Results.

Privacy 120

Privacy Film Technology Enterprise 120

Sword and the Script

DECEMBER 26, 2023

As AI is here to stay and is evolving rapidly, the need of the hour is to expand the scope of law for protecting people, not only those in the public domain but also the common man from every walk of life against invasion of privacy, revenge scandals and frauds. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. 2017: One Prediction Each for PR, Content Marketing and Social Media. However, growth in global ad spend is expected to slow to about 5.9%

Marketing 196

Marketing Content Marketing Data Social Media 196

David PR Group

JULY 28, 2015

According to analysts, there will be more than 200 million camera phones in the United States by 2017. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. 200 Million Camera Phones.

Reputation 40

Reputation Viral Privacy Retail 40

Stephen Waddington

AUGUST 20, 2018

. #1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. Insight: The dominance of Facebook services appear unaffected by the data privacy issues that it has faced in the past 12 months.

Report 60

Report Radio Media Mobile 60