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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs. The Winners. Mainstream media. The Losers.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017. To announce a new strategy. It’s not always about crisis management.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.

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Can Your Reputation Withstand Increased Surveillance?

David PR Group

According to analysts, there will be more than 200 million camera phones in the United States by 2017. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. 200 Million Camera Phones.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Nonetheless, you should still consider avoiding making videos overly long and dragging.

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