Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. According to research data from eMarketer, “digital ad spend will increase 15.9 “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

PRSay

MAY 9, 2023

In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. Anything you would see on your computer monitor, like scrolling through your e-mail or the web or formatting a Word document, JAWS can read aloud to you from the screen. Despite being born blind, she is now entering her 10th year in the profession.

Software 180

Software Nonprofit Technology Education 180

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2017: One Prediction Each for PR, Content Marketing and Social Media. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies. Improve numerical, statistical and data literacy.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. chuzcej4yz. The Humans Behind Automation.

Twitter 60

Twitter Marketing Study Tools 60

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Its leadership knows that their loyal customers are vehemently opposed to Trump on climate issues. For years, it has earned a spot on the list of the sauciest and most entertaining brands on the social web. An irreverent social media persona is like wading into controversy; you can do it if you understand your base. Back it up.

Social Media 136

Social Media Brand Branding Airlines 136

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Enable direct engagement with prospects and customers.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I highly recommend his Social Leadership Handbook and 100-day workbook. It’s more important than ever to put the public at the heart of your work.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

DECEMBER 11, 2019

Kerry Sheehan and I first met in 2017. It has contributed to research projects, and developed thought leadership content. I started by reading and looking at videos on the web. Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. The CIPR had started to consider the impact of artificial intelligence (AI).

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Bianchi Biz Blog

NOVEMBER 2, 2020

I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am ….

Meeting 57

Meeting Mobile Automotive Transportation 57

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking.

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 24, 2019

Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources. Here are the top ten: Web traffic / web analytics: 73%. 33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO. Does it work?

Marketing 78

Marketing Publicity Survey Study 78

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct.

Data 144

Data How To Storytelling Analytics 144

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. A 2017 analysis of 1.4 Or simply put — driving revenue. Not to mention, it’s cost-effective compared to traditional marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. According to research data from eMarketer , “digital ad spend will increase 15.9 “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. If you were called upon by leadership to prove marketing ROI (MROI) and tie performance back to spend, could you do it? Do we have an attribution model to track performance, spend and ROI?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. If you enjoyed this post, you might also like: B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds. Image credits: The 2017 Survey of 1000+ Bloggers. They write quality posts. Talk to Us !

Study 80

Study B2B Marketing Survey 80

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. As the title suggests, this podcast covers all things related to B2B growth – sales, marketing, alignment, tech, leadership. 5) B2B Growth Show .

Marketing 88

Marketing B2B Interviews Content Marketing 88

Stephen Waddington

NOVEMBER 19, 2017

11 Leadership becomes social. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. In 2017 it report a £5,784 disadvantage for women. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). So, here goes! Natalie had twin boys some 14+ years ago.

Agency 68

Agency Creativity Leadership Industry 68

Norton's Notes

NOVEMBER 22, 2016

It quickly became a fundamental element of the interactivity of the social web. Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style.

Blogging 28

Blogging Marketing Web Twitter 28

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Enable direct engagement with prospects and customers.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 9, 2017

in the morning when the leadership started to arrive for work. Feld Entertainment is broadcasting the final show, which will be broadcast live on Facebook and Ringling.com , will be held on Sunday, May 21, 2017, at 7:00 p.m. It struck me as both savvy and class act to broadcast the final performance on the web. It was amazing.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 198

Writing Communications Marketing B2B 198