Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. Photo by albert chau, 2017 ].

Education 106

Education Technology Policies Leadership 106

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PRSay

JANUARY 17, 2019

percent uptick from 2017’s 1,160. The report also found the 425 CEO changes in the fourth-quarter of 2018 to be the highest ever on record, a strong increase from 2017’s fourth-quarter departures of 294. Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 84

Study Ethics Leadership Technology 84

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision. How has the technology you use for work evolved? several times a week.

Software 180

Software Nonprofit Technology Education 180

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 102

Survey Marketing B2B Content Marketing 102

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How Is The Market Changing? We’re also seeing increased investment and market crowding.

B2B 60

B2B Crisis Communications Leadership Case Study 60

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Too often we fall into the trap of describing a product rather than telling a story. In Social Media Marketing, You Get What you Give.

Storytelling 60

Storytelling Creativity B2B Film 60

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 Competition has advantages in buyer choice and market validation. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Bianchi Biz Blog

NOVEMBER 2, 2020

My startup’s first product, Futurride.com, launched in September. It focuses on new technologies and concepts aimed at making mobility more sustainable. It awarded production and prototype innovations and the work or result of top partnerships, collaborations, and consortia. High-quality and compelling visuals.

Meeting 56

Meeting Mobile Automotive Transportation 56

Cision

DECEMBER 16, 2016

2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington. I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade.

Policies 120

Policies Ethics Journalism Leadership 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Branding Brand Video 72

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions or in some cases might have felt embarrassed to ask. Understand the Problems with Paid Media.

Media 57

Media Advertising Advertising Measurement 57

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

Barokas

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. We address current trends and technology and talk about what our association is doing for members. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had only attended Cannes Lions once before, and it was amazing.

Education 64

Education Pinterest Creativity Facebook 64

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Branding 120

Branding Brand Media Infographics 120

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 C: No-one’s going to market this book like I will. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. As a woman in the upper echelons of PR, the balancing act of my professional and personal life demands more from me and how I choose to be productive.

Sports 245

Sports Agency Industry Creativity 245

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 112

Study Survey Infographics B2B 112

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. As a woman in the upper echelons of PR, the balancing act of my professional and personal life demands more from me and how I choose to be productive.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

JANUARY 18, 2017

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing. There’s a lot to look forward this year but not all change is bad.

Marketing 60

Marketing B2B Technology Fashion 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Deirdre Breakenridge

JANUARY 3, 2018

I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my business too. Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. The author discusses how he reignited P&G and made products that were more innovative than the competition.

Crisis 0

Crisis Journalism Hotels Case Study 0

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. ” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. .

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112