Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases.

Analysis 154

Analysis Tools Software SMB 154

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 5) Cision unveils retargeting for earned media audiences.

Internal 65

Internal International Data Media 65

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Presspage

JULY 4, 2017

Some other recently implemented updates include improvements to the way internal searches are conducted and how newsrooms are indexed by search engines: Custom or specifically tagged releases can now be excluded from the Newsroom search results. Option to multiply. Choice of custom title. Option to toggle on/off or delete.

Report 68

Report Engineering Internal International 68

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Media and Dave Griner of AdWeek. You figure out the audience of the media property you’re pitching #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. A3 (cont.)

Measurement 75

Measurement Media Banking Community 75

Remote PR Jobs

SEPTEMBER 25, 2023

Opportunities in public relations are likely to increase as newer specialties that target social media gain even more importance and companies boost staff to help control their message and defend their image. Companies tend to hire either internal or external PR specialists to help shape and manage their image.

Newspapers 100

Newspapers Publicity Journalism Report 100

Ronn Torossian

DECEMBER 18, 2017

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations.

Internal 150

Internal International Blogging Media 150

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. .” Gina Luttrell (@GinaLuttrell) October 9, 2017.

Social Media 119

Social Media Conference Media Corporate 119

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. 2017 was not the rideshare company’s most flattering year as the tech community watched scandal after scandal unfold each month.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Shift Communications

FEBRUARY 9, 2018

The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international. Only 69 million of those users are in the United States. When we look at comparable quarters from years past, we see a 0.9%

Twitter 74

Twitter Conference Advertising Advertising 74

Stephen Waddington

DECEMBER 17, 2020

A trip in 2017 led to a call from Ralph Tench at Leeds Beckett University in 2017 to join the team on Exploring PR. The new book has been written by an international communication of 35 authors over the past three years. We’ve published the fifth edition of the book this week. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Katie Paine's Measurement Blog

MAY 4, 2017

Every International Public Relations Research Conference (IPRRC) includes hundreds of interesting papers and new public relations research results. See, for instance, “6 New Ideas About Social Media That I Learned at IPRRC 2017” and “Public Relations Research […]. (See,

Conference 40

Conference Internal International Measurement 40

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?” ” A.

Publicity 150

Publicity Policies Social Media Study 150

Business Wire

JULY 28, 2017

The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do. In 2017, PR is no longer about relying on one’s gut.

Data 158

Data How To Internal International 158

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Content and social media capabilities followed close behind. It’s seen as far more than media relations.

Agency 223

Agency Survey SEO Social Media 223

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. measurePR. — Perfect #measurePR.

Measurement 40

Measurement Financial Crisis Internal 40

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. For a full list of our awards visit here. Good interpersonal skills.

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It’s against that backdrop that we begin to see multiple data points showing renewed interests in e arned media – a traditional staple of the public relations discipline. PR Strategy: Paid Media Tactics for Earning Media.

B2B 88

B2B Media Survey Advertising 88

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Presspage

MARCH 6, 2018

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Sword and the Script

JANUARY 9, 2024

SourceBottle (UK – $$$) Dot Star Media (UK – $$$) Reletter (like a HARO for newsletters – US – $$$ ) Premium pitching tools or “marketplaces” (often with a freemium option): OnePitch Vetted ( acquired by ITK Information Services ) PressHook Qwoted Synapse How about you? Practical tips for pitching a skeptical media.

Brand 158

Brand Branding Reddit Pitching 158

Cision

JULY 3, 2017

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.

Measurement 197

Measurement Government Policies Internal 197

PRSay

DECEMBER 7, 2017

This book provides guidance for young professionals, who aspire to reach leadership positions, in the form of anecdotes from senior executives on offering ethical counseling and advice on how to navigate internal politics while earning respect for their strategic counsel. Chapter 2 Influence and Power, Why Should I Care? Dr. Marlene S.

Ethics 115

Ethics Journalism Conference Study 115

PRSay

OCTOBER 3, 2017

9 at the PRSA 2017 International Conference in Boston. Email is the primary method for both internal and external communications, while newer technologies like social media and mobile apps linger behind. 9 at this year’s PRSA 2017 International Conference in Boston.

Technology 67

Technology Communications Mobile Internal 67

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 138

Leadership B2B Study Survey 138

Presspage

NOVEMBER 21, 2017

The link to social media profiles of individual media contacts has become increasingly important as it helps journalists and influencers follow the spokesperson as a relevant source of news. How to Optimize your Newsroom for International Audiences Part 2 of 6.

Media 68

Media Web Mobile Study 68

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. Despite popular belief, public relations is not synonymous with media relations. However, certain businesses can – and do – survive without media relations. This is a guest post written by Jessica M.

Media Relations 50

Media Relations Communications How To Media 50

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Catch up time in AI.

Company 156

Company Tools Technology Software 156

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. Social media, digital video, email, and PR that generates earned media all play a role here.

Corporate 168

Corporate How To Employee Nonprofit 168

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 84

Meeting Automotive Media Transportation 84

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. The result was a powerful social media response along with plenty of hype for the cars.

Measurement 149

Measurement Education Social Media Film 149

NewsWhip

MAY 3, 2023

Following behind came Las Estrellas , a sister publication website of the Mexican television network by the same name (13.6M), El Universal , which is based in Mexico City (13.2M), and Heraldo de Mexico , a daily Mexican news source which was relaunched in 2017 (11.6M). Want more international publisher rankings?

Facebook 78

Facebook Sports Television Newspapers 78

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. How to Transform Your Online Newsroom Into a Media Magnet How important is your company’s online newsroom?

Crisis 48

Crisis Local Blogging Creativity 48

PRSay

SEPTEMBER 25, 2017

8 at PRSA’s 2017 International Conference in Boston. Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. This post is brought to you by Zignal Labs , a proud sponsor of PRSA. Using data to see what you want to see.

Media 136

Media Agriculture Data Instagram 136