ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. Frank Strong mentioned the importance of employee concerns. So, what should you speak out on? In Employers we Trust.

Corporate 198

Corporate Branding Brand Agriculture 198

ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

Reputation 245

Reputation Airlines Automotive Software 245

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Job candidates want to know about company diversity.

Ethics 126

Ethics Internal International Employee 126

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D.

Social Media 105

Social Media Conference Media Corporate 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. These can incorporate everything from regular quarterly consumer surveys, to a third-party spokesperson, to events and clever stunts. Clients with just causes.

Pitching 120

Pitching Consumer B2B Survey 120

5W PR

JANUARY 13, 2020

While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . Yet another shows company employees introducing themselves and explaining things. Content is still a key player but there’s lots of room to add various features.

Marketing 78

Marketing Comparison Video Survey 78

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 146

Financial Employee Leadership Training 146

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

The Stalwart Blog

DECEMBER 20, 2017

The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S. The American Backlash Will Be Real. citizens working and traveling abroad with greater disdain.

Company 114

Company Viral Travel Corporate 114

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” For example, most brands think instinctively about the customers and potential for loss of sales, but employees matter too. Do You Really Want Brands to Take a Stand?

Survey 123

Survey Branding Brand Analysis 123

MaccaPR

SEPTEMBER 7, 2017

Brands that choose to craft their social media content with an informational voice aim to publish posts and engage with their consumers in a traditional way that focuses on amplifying the business's defining principles and characteristics. August 24, 2017. Be most appropriate for consumer brands.

Social Media 66

Social Media Branding Brand Media 66

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. What we do 5.

Government 103

Government Education Print Ethics 103

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too.

Technology 126

Technology Study Communications Survey 126

Solo PR Pro

JUNE 8, 2021

In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Mindful Marketing

DECEMBER 14, 2018

The market for genetic testing exploded in 2017, and it keeps growing. Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Maybe consumers don’t have a good understanding of the risks.

Policies 70

Policies Government Data Insurance 70

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. 2017 is the year where we saw a shift when it comes to transparency.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. 5) The CMO role in the 4Ps may be changing. also see why ?).

Survey 102

Survey Marketing B2B Content Marketing 102

Sword and the Script

OCTOBER 28, 2017

It’s important to realize this “population” isn’t some abstract audience on a pie chart, but rather it includes half of current employees, prospective talent, customers, and stakeholders. The data (and nearby graphic) stems from 2017 Edelman Earned Brand report and the PR firm seems inclined to recommend brands get involved.

Branding 67

Branding Brand Local Google 67

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Most recently, she went out on her own, establishing May Ott Communications in 2017.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Branding Brand Fashion 54

Mora Communications

OCTOBER 30, 2017

Pitches about new partners joining the company or employee promotions are fine for trade-oriented media, but presenting those types of stories to mainstream media is futile. It’s a time consuming, intricate process, which is why if you can bring on PR team to handle your outreach it will pay off in the long run. Respect their time.

Pitching 40

Pitching How To Media Sports 40

PR 20/20

DECEMBER 29, 2016

To get found by the right consumer, brands must first understand target buyers, what problems they need to solve and where they are more than likely searching for answers. A simple way to do this is to encourage employees to act as brand ambassadors. Jumpstart your 2017 planning today. Ready to revamp your social strategy?

Small Business 51

Small Business Social Media Employee Tools 51

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

NOVEMBER 15, 2016

To get found by the right consumer, brands must first understand target buyers, what problems they need to solve and where they are more than likely searching for answers. A simple way to do this is to encourage employees to act as brand ambassadors. Jumpstart your 2017 planning today. Ready to revamp your social strategy?

Small Business 40

Small Business Social Media Media Employee 40

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution?

Measurement 75

Measurement Tools Journalism eBook 75

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them.

Print 60

Print Media Travel Wireless 60

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Branding Brand How To 271

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. I’m excited about the 2017-18 season. In a matter of weeks, we will announced our second round of grants. Bank Stadium was a family day. We invited U.S.

Banking 113

Banking Sports Financial Corporate 113

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport.

Privacy 60

Privacy Hotels Film Data 60