Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR Fuel

JUNE 13, 2017

Let’s go through a few ways to update your website or blog—some are a bit more work intensive than others, but the benefits definitely outweigh the time spent. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling.

Pinterest 40

Pinterest Mobile eBook Video 40

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. And it shouldn’t reside only in the PR or marketing department. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Ishmael's Corner

FEBRUARY 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The grab bag returns for the first time in 2017. Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” Techniques For Effective Business Communications. Why the hiatus?

Agency 60

Agency Storytelling Google Communications 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. You need PR, content marketing and social media all working on the same play. 1) Data visualization.

Infographics 70

Infographics Data Case Study Content Marketing 70

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. Disruptive” = Refers to technologies or innovations that disturb established markets or processes. 2 Rivera, K. Communication vs Communications. link] 3 Communication vs. Communications – Differences Between Master’s Programs. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017.

Video 62

Video Social Media Instagram Media 62

Mora Communications

NOVEMBER 7, 2017

The new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals. Although we see marketing almost everywhere we go from the doctor’s office to the gas station, it is limited in both its reach and credibility. .

Strategy 40

Strategy Advertising Advertising Storytelling 40

Mora Communications

NOVEMBER 10, 2017

Particularly if you’re looking to promote and market your business service or product, if you don’t find your business fascinating, chances are no one else will. Truth is, unless you’re in the covert spy business, chances are you, your brand, your career and your business need marketing and promotion in order to succeed. Be creative.

Storytelling 40

Storytelling Creativity Pitching Meeting 40

Mora Communications

OCTOBER 26, 2017

There are a number of target markets within the field, which offers a number of different story and pitch ideas. For those in the field who know how to use it, PR can be your most effective marketing tool. If this is your field, start by defining your image, your brand and your target market. One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

PRSay

FEBRUARY 5, 2018

According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees.

Communications 149

Communications Employee Leadership Writing 149

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoffman Agency

MARCH 22, 2019

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . These are your key stories and effective PR is effective storytelling. Get creative. .

Pitching 40

Pitching Conference Social Media Storytelling 40

PR in High Definition

NOVEMBER 17, 2017

How is this impacting and reflecting on marketers and PRs? Every market is saturated, but a straightforward, unique voice can help cut through the noise and make sure you stand out for the right reasons. Fake news” may be THE word of 2017 , but that certainly doesn’t mean that we should all jump on the bandwagon.

Policies 72

Policies Facebook Advertising Advertising 72

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Our market already has Minnesota Monthly and Mpls/St.

Print 48

Print Newspapers Interviews Journalism 48

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Takeaway: Sometimes it’s fun to use humor in your marketing efforts, on social media and so on – but it IS a risk. Storytelling is an effective approach to many communication challenges. Be prepared for the unexpected .

Film 80

Film Social Media Storytelling Writing 80

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so.

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Why Lawyers Nix Your Awesome Marketing Ideas (and How to Change That)– Kerry O’Shea Gorgone, Attorney, Podcaster and Senior Program Manager, MarketProfs. 9 Social Content Trends to Watch in 2017– Arik Hanson, Principal, ACH Communications. Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Crisis Community Crisis Communications 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Ron Culp (@Culpwrit) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

5W PR

NOVEMBER 23, 2021

One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers. The goals of brands marketing on Instagram include engagement with more people, expansion of reach, and the generation of more sales.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. And in 2017, Unilever bought it for $1 billion. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 111

Leadership Brand Branding How To 111

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. I read other people’s blog posts, listen to their podcasts, and watch their Facebook live shows.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. In other words, your life is already machine-assisted, and your marketing will be too.

Marketing 53

Marketing Software eBook Technology 53

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 40

Social Media Media Storytelling Local 40