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State of Social Media, 3Q 2017: Twitter Restates

Shift Communications

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% While major media outlets made quite a fuss about the disclosure, it’s so small as to be barely statistically relevant. Their focus remains on video advertising and streamed video content. downwards on average.

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State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Shift Communications

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. Don’t miss these related posts: Social Media Strategists will be Gone in 2 Years.

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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Owned Media Requires Great Storytelling.

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#PRGoals For 2017

ImPRessions - Crenshaw Communications

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

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