Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. We challenge other Oregon and Washington-based firms specializing in branding, advertising, marketing and social media to join the 2017 Nonprofit Challenge!

Nonprofit 60

Nonprofit Media Training Training Local 60

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 178

Newspapers Industry Print Journalism 178

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Training Video Survey 136

Reputation Us

APRIL 17, 2019

Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study?

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Build an Audience; Build a Voice.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 31, 2016

4) Media Relations: Proven Ways to Get More Out of It. Even if you pay for advertising space or promotion, business communications today is a loop. This is one of my predictions for 2017. * * *. I’ll continue to work hard at this to make it worth your while in 2017 as well. This post explains why. Happy New Year!

Blogging 104

Blogging Content Marketing B2B Social Media 104

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Nick Bell will be presenting a professional development session on Oct. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals.

Video 68

Video Mobile Consumer Advertising 68

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. In addition, although advertising can get your name “out there” it is expensive and does not offer the validation or credibility of being feature in a news story. 2017 | PR for Law.

Advertising 40

Advertising Advertising Television Viral 40

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For those plying the lost art of media relations (i.e., Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. My startup’s first product, Futurride.com, launched in September.

Meeting 57

Meeting Automotive Mobile Transportation 57

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. 2017 | Top PR Firm Los Angeles Blog.

Television 40

Television Print Radio Newspapers 40

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. Feel free to reach out by tweet , email , whatever – and let me know how you got started in PR.

Analytics 68

Analytics Report Technology Pitching 68

PR 20/20

NOVEMBER 30, 2022

Or use these events to drive media relations and community conversation. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars). Tradeshow or conference. Speaking gig with an internal thought leader.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 10) December 20, 2017: CEDROM-SNi.

Technology 12

Technology Software Company Marketing 12

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. And here we go…here are the benchmarks from 2017. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 91

Survey Journalism Study Pitching 91

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. The 7 Least Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Advertising is a distant third. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. This requires some advanced planning, but if you cover one trend every month, at the end of the year, you have the foundation for an ebook on 12 trends from 2017.

B2B 60

B2B Infographics Interviews eBook 60