Presspage

MARCH 10, 2021

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 9) Crisis management grows exponentially.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. United Airlines reminded all of us why crisis PR is still incredibly important. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Stephen Waddington

JUNE 19, 2022

News avoidance in the UK, has risen from 24% in 2017, to 46% in 2022. BBC under attack The BBC reported record audiences in the first weeks of the Ukraine crisis, but it has also come under intense criticism for its reporting of Brexit, immigration, gender identity, and attitudes to COVID-19 vaccinations. Progress is mixed.

Report 122

Report Instagram Study Crisis 122

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. The 7 Best Performing Blog Posts in 2017. The answer depends.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

APRIL 26, 2018

With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. During the 2017 season, unfavorability among fans fell to 32% — note that these are fans of the sport who watched at least two games.

Reputation 136

Reputation Corporate Crisis Construction 136

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 168

Report Pitching Media Survey 168

ImPRessions - Crenshaw Communications

MAY 15, 2019

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0.

Reputation 245

Reputation Airlines Automotive Software 245

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: How do you think the state of the media will unfold in 2018? We must get this.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. A real-time response when the stakes are high. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

Karen Freberg

JANUARY 1, 2018

Happy 2018 to everyone! 2017 was a great year for me, and I am now beginning to write on this blog in my 12th year. In 2018, I will continue to share what I am doing as a professor and social media consultant. Here’s to a great 2018! Another year has come and gone, and another has begun! Yes, I did say 12th.

Blogging 41

Blogging Social Media Writing Education 41

Stephen Waddington

JUNE 19, 2022

The collapse of local news is a crisis that has played out in plain sight over the past two decades. The number of journalists has fallen by a quarter from 23,000 in 2007, to 17,000 in 2018. The scheme was set up in 2017 to help address the loss of local media. Social media has replaced local news in communities across the UK.

Local 112

Local Report Newspapers Government 112

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

PR News

FEBRUARY 14, 2019

Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued. Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say.

Survey 91

Survey Blogging Marketing Crisis Management 91

PRSay

OCTOBER 21, 2019

There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. The entire community of Paradise was devastated in the fall of 2018. Be kind and be authentic.”.

Conference 104

Conference Crisis Community Internal 104

ImPRessions - Crenshaw Communications

JUNE 5, 2018

While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse. Not only is this episode considered textbook crisis management , but it also boosted Tide’s brand exposure.

Brand 160

Brand Branding Viral Crisis Management 160

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. In 2018, PR professionals said they need new expertise in social media, data and analytics and multi-media content development to ensure they stay relevant in the ever-evolving world of work. A big tech crisis. A lesson in ethics.

YouTube 48

YouTube Ethics Crisis Industry 48

PRSay

FEBRUARY 5, 2018

According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent. Find the 2018 Trust Barometer here.). Her book, “Modern Ghostwriting,” will be published in fall of 2018. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

Presspage

MARCH 27, 2018

In 2017, the hurricane brought visits totaling 43,555, a 36 percent increase. A sleepover at work The crisis kept communicators at work overnight for several days just to make sure they had access to all platforms. “It’s accessible from home or when you’re traveling,” Sorrow says.

Crisis 74

Crisis Travel Web Local 74

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Scandal: 2017 Epic data breach . Scandal: 2018: Not informing the users of a massive data breach. Scandal: 2017: Ticketed passenger dragged off plane. Ells stepped down in late 2017, which shows that you can be an excellent apologizer, but if you don’t fix the problem, it won’t matter in the long run.

Interviews 170

Interviews Media Training Training Video 170

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 12) Emotion in crisis communications works. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. 26) Online advertising explodes; tops TV in 2017. Content Marketing Statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Wadds Inc.

JUNE 19, 2022

The collapse of local news is a crisis that has played out in plain sight over the past two decades. The number of journalists has fallen by a quarter from 23,000 in 2007, to 17,000 in 2018. The scheme was set up in 2017 to help address the loss of local media. Social media has replaced local news in communities across the UK.

Local 59

Local Report Newspapers Government 59

Stern + Associates

SEPTEMBER 22, 2022

Addressing the Student Mental Health Crisis. and What We Can Do About It ” (2018) and leading authority on building cultures that achieve competitive advantage through people. they unexpectedly discovered that mental health was the biggest problem on college campuses , and that its significance is on the rise.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2018: 20 Insightful PR and Marketing Predictions for 2018. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke (EMD): January 2018 — celebrating five years this month! Elisa Smith (ES): July 2017. EMD: I chose to become a solo PR pro after I was laid off from a large agency job in late 2017. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022.

Agency 108

Agency Travel Groups Community 108

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Analysis: There’s been a real push in some circles of PR for brands to take a stand. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. If you work in issues and crisis it can be especially acute. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Previous class clients for #FrebergPR include: University of Louisville (2017) Breeders’ Cup (2018) Facebook (2019). This applies to the research I do, but also for what I do as a professor.

Course 63

Course Case Study Social Media Crisis Communications 63

Sword and the Script

JANUARY 28, 2020

For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. 9) PR tech assessment.

Software 117

Software Tools Publicity System 117

Stephen Waddington

JUNE 21, 2018

However the Reuters Digital News Report 2018 suggests that we may have reached the bottom. Research was conducted by YouGov using an online questionnaire at the end of January and the beginning of February 2018. Twitter supplied raw data for an 11 year period from 2006 to 2017. million times. Twitter has no such plans.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. In 2018, the most recent edition, there were nearly 7,000.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 20, 2022

” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. 2018: 20 Insightful PR and Marketing Predictions for 2018. 2017: One Prediction Each for PR, Content Marketing and Social Media. Look for the quirky trial phase of December 2022 to move to editorial calendars in early 2023.”

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems.

Interviews 105

Interviews Ethics Government Internal 105