Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
Shift Communications
DECEMBER 15, 2016
PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Julie Staadecker, Account Director.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising. B2B content must be shareable.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.
NewsWhip
SEPTEMBER 28, 2022
During the 2016 U.S. Pre-2020, Beard and the team tracked, on average, seven concerning stories a week, from deliberately misleading crime reporting, to fantastical Brexit disaster narratives But when COVID-19 came, that escalated to about 70 narratives a week, many of which were going viral. Beard was recruited onto the team. .
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
What’s more, media credibility has actually increased over 2016. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Yet most national outlets posted gains in the ways that matter – ratings and readers.
ImPRessions - Crenshaw Communications
JUNE 14, 2016
billion in 2016, according to the National Retail Federation. ” Some variations on the dad joke video went viral, indicating how universal the idea was. There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3
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