2016 Advertising Technology Viral 
Cision
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising. B2B content must be shareable.
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Sword and the Script
APRIL 5, 2016
However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Here are three examples: 1. Or near-zero.
Beyond PR
MAY 12, 2017
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
Prohibition
MAY 4, 2017
Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Instagram: 30.7m.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.
Beyond PR
JULY 13, 2016
New technologies and scientific research continue to tackle the environmental challenges that we face as both individuals and a country, such as the management of our public lands and waters, protections for our farmers and the health of our families. Energy and Environment. Healthcare and Public Safety. Social Advocacy.
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