Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. From connected devices that gather user data, to hospital networks, her statistics point to the explosive growth of personal and public health information. The empowerment of the healthcare and health information consumer will be larger and more significant than ever before.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

OCTOBER 13, 2016

Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent never had cable in the first place. H ere are five podcasts from the list that will help keep you informed and entertained. .

Policies 120

Policies Analysis Television Survey 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

MARCH 22, 2017

Aside from presenter errors, a lot can go wrong on live television. Information travels quickly. It’s important to select someone the media can get information from. Provide timely information. The organizations have a strong 83-year relationship; it’s assumed they can work together to provide relevant information.

Crisis 119

Crisis Sports Television Print 119

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Marketing Google Radio 84

PRSay

SEPTEMBER 28, 2017

Provide unsolicited helpful information. would be comfortable reading about our actions, decisions and discussions on the front page of tomorrow’s newspaper, on television or in social media. In 2016, he was the first BEPS member to be given Member Emeritus status by the PRSA Board of Directors. Disclose, announce early.

Ethics 90

Ethics Construction Guidelines Television 90

Cision

MAY 12, 2016

2016 is shaping up to be an important election year. How does research inform communication? My biggest pet peeve is…the depiction of political pollsters and consultants in television and film. Those who find that sweet spot are doing the best work. How do you adapt to meet clients’ needs during an election?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

PRSay

SEPTEMBER 30, 2016

As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. But not mass shootings. Not THE largest mass shooting on U.S. Ultimately, my public relations/”news junkie” persona won, and I did. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. But not mass shootings. Not THE largest mass shooting on U.S. Ultimately, my public relations/”news junkie” persona won, and I did. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

Community 60

Community Local Government Television 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It means becoming a trusted and reliable source of information. It’s a chance to shape a market with insight and influence outcomes with utility.

Brand 60

Brand Branding Content Marketing Film 60

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. My ultimate dream career is to become a Hollywood publicist to celebrities in music, movies and television. Social PR should be informative and engaging. You can check out my PR portfolio at [link]. Sounds cheesy and delicious!

Insurance 40

Insurance Insurance Course Television 40

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Too Much Noise Across Too Many Digital Channels.

Measurement 56

Measurement Storytelling Data Technology 56

PRSay

FEBRUARY 27, 2017

The sign had information about a conference that was being hosted by public relations directors who worked for various teams in the National Football League (NFL). Ask them what they know about public relations (and be prepared if the answer is only what they’ve seen portrayed on television). Where was everyone else in this industry?

Conference 60

Conference Education Public Affairs Television 60

PRSay

AUGUST 12, 2016

Information overall is consumed differently because of social and the competition among stories today grows stronger each day. I think the more information a PR pro can study – everything that makes up a reporter or media outlet’s social footprint – the more successful their future storytelling will become.

Storytelling 60

Storytelling Social Media Sports Strategy 60

NewsWhip

JANUARY 27, 2020

This comes after the BAFTA (British Academy of Film and Television Arts) Film Awards neglected to nominate a single person of color (Margot Robbie was nominated twice in the best supporting actress category in lieu of literally any other human) and while the Golden Globes was marginally better, awards season has left a lot to be desired.

Film 88

Film Media Television Journalism 88

PR Conversations

NOVEMBER 27, 2015

Naturally, I was not informed in advance of any of these constraints, meaning my irritation grew to such a level that at the departure a few days later while my host gave the usual formal (non-gender) effusive kiss on the cheek, I raised my middle finger and explained to him what it meant…. The Internet connection was random.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. The information they need back has also got to be in an audio format.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. Anyway, Nasdaq acquired Marketwired in February 2016.

Marketing 64

Marketing Pitching Corporate Tools 64

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Social media and the amount of information at our fingertips has made us all a bit more distracted. I'll then finish off by telling you what I've done with all this information.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

Thrown into the assignment most thought would be a short one nearly by accident, the journalist got a front-row seat to the spectacular that was the presidential race of 2016. The Platinum Age of Television by David Bianculli. Well, certainly not Tur. We’ve written before about the benefits of reading well-written criticism.

Television 189

Television Film Creativity Writing 189

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. Its equivalent here would be Russia’s own public statements and the commentary and reporting on RT, the international television network funded by the Russian government, and similar news agencies.

Government 170

Government Facebook Instagram Television 170

Presspage

MAY 10, 2017

As a result, a large part of our conversations nowadays are facilitated by technology, initiating a shift from formal written communication to more informal personal communication. The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

Video 109

Video Technology Television Radio 109

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 96

Social Media Marketing Media Creativity 96

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 27, 2016

Using other social media outlets they encouraged supporters to watch the scope, but it was unneccesary: C-SPAN and CNN picked up their Periscope broadcast and televised it (some legislators broadcasted on Facebook Live as well ). Novelty: It’s rare to see prominent people (celebrities) in an informal setting.

Case Study 185

Case Study YouTube Mobile Facebook 185

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. Polling companies rely on surveys and calling homes to collect information.

Social Media 48

Social Media Media Twitter Survey 48

Sword and the Script

NOVEMBER 29, 2016

The democratization of media has had a profound impact on the influence of information on the sales cycle according to keynote speaker and author Dan Pink. Brands used to have a controlling influence on information about their products. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60