Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To build and enhance organisational reputation. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

FEBRUARY 15, 2017

Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Be sure to also visit our LinkedIn Group to share your ideas. Joe Colon, Social Media Strategy, Atlantic Health System. As always, we welcome your questions before or during the chat session.

Twitter 281

Twitter System Community Healthcare 281

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive.

Consumer 243

Consumer Branding Brand How To 243

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. Group managing director at LEWIS, Giles Peddy , says: “Metrics really do matter in showing our value to the organization, what impact we’re having on their organization, and to value what we can do for them at the next stage in their communications journey.”. Gorkana (@Gorkana) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Borrowing a page from Walt Disney’s playbook, the Lego Group, which was named #2 most reputable company in 2017, created LegoLand theme parks and a Legoland themed hotel.

Branding 149

Branding Brand Storytelling B2B 149

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. As a result of the scandal, the UNGC removed the automotive group from its membership list. But VW was not deterred by this. In addition, Volkswagen took further steps.

Automotive 94

Automotive Study Report Transportation 94

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms.

Radio 75

Radio Television Media Local 75

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Gather actionable insights from data analysis and focus groups. And these groups are rarely convinced by marketing messages. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

OCTOBER 26, 2020

It is the term used to describe the public denouncing of the behaviour or beliefs of a person, group, or business via online platforms and the act of calling for others to acknowledge and engage with them no longer. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example.

Groups 62

Groups Employee Leadership Examples 62

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media Internal International 78

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds. To build and enhance organisational reputation. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation.

Publicity 120

Publicity Storytelling Journalism Viral 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. million users in 2021.

Branding 71

Branding Brand Marketing Fashion 71

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. The fake news phenomenon feels eerily similar to what we see when political groups attack social brand pages.

Employee 60

Employee LinkedIn Reputation Corporate 60

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Tracking the narratives that are resonating the most is made easier by using NewsWhip’s Crisis Dashboard and article groupings setting. Rising audience-side misinformation.

Crisis 78

Crisis Branding Brand Airlines 78

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. When we last spoke it was about 180.

Ethics 71

Ethics Training Financial Survey 71

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive.

Consumer 49

Consumer Branding Brand Reputation 49

Flatiron Communications

JANUARY 13, 2016

After all, didn’t Al Jazeera built its brand identity as the propaganda arm for the Intifada and a few recognized terrorist groups? Minimally, those charged with re-positioning Al Jazeera America into a reputable journalistic enterprise, by U.S. standards, would have their work cut out for them.

Enterprise 28

Enterprise Television Sports Ethics 28

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. When we last spoke it was about 180.

Ethics 52

Ethics Training Financial Survey 52

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Adobe (2016-Present). In fact, I traveled internationally each year except 2011 (graduated from Tennessee w/ my PhD) and 2016. This was part of the Plank Fellowship for educators. HubSpot (2018-Present).

Social Media 56

Social Media Conference Travel Internal 56

David PR Group

JANUARY 4, 2016

Do you have a communications strategy for 2016? The post Communications Strategy 101: Get your GAME on appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Once you have your strategy set, pull together the right team to execute it. I would enjoy hearing about it. Happy New Year!

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

AUGUST 22, 2017

I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. That’s a heavy load. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Then it made the mistake of taking on a single, enormous client and apparently never pushed back as the work slid from relatively traditional reputation laundering to a racially-charged campaign that embarrassed other clients, employees, and even the embattled South Africa president. Choose your clients wisely.

Reputation 157

Reputation Crisis Management Ethics Agency 157

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. Many experts cement their reputation in a vertical area, then apply their ideas more broadly. So, what separates mere experts from thought leaders? They’re specialists.

Leadership 398

Leadership B2B Community Viral 398

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Furthermore, if you use a service to send out group emails, know that many such services do not adequately mask the fact that the recipient is one among many.

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

OCTOBER 21, 2022

But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. Don’t get discouraged; get creative.

Strategy 156

Strategy How To Video Reputation 156

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). The practice of PR is reputation management [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). The practice of PR is reputation management [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

This may look different at each company/agency, but one example is at Franco, we sponsored a group of PR students at a Michigan university to complete the PESO Model certification.”. Hinda Mitchell , President and Founder, Inspire PR Group . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Shift to recession mode.

Marketing 188

Marketing Content Marketing Data Social Media 188