PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. The Foundation also supports numerous D&I programs to attract minority students to communication industry. PRSA promotes diversity and inclusion across its chapters, districts, sections and the profession.

Resources 60

Resources Education Ethics Corporate 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. PR Resource: How To Write a 1-Page Strategy Keep it clean. 4 Ormont Blumberg, P. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 25, 2019

Communicate your purpose to build trust and loyalty. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Communications Conversations

NOVEMBER 2, 2017

How do you resource that? “ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. It was great for internal announcements and employees loved it , but we were starting to lose traction with students.

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JANUARY 8, 2016

Learn to say “no” to work (or clients, or employees) that is (are) not aligned with your core mission, values & goals. Sharing is caring… even in 2016. Darryl Robinson-Keys had a great list of resources for continual learning the other day on Spin Sucks. Get organized. Stay fit and healthy. Fall in love.

Skype 40

Skype Analytics Groups Community 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Great leaders make clear and transparent communication a top priority.

Writing 194

Writing Communications Marketing B2B 194

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Presspage

AUGUST 10, 2018

A particularly effective way of communicating to the public is by tying this form of content to items in the news cycle. Shepherd Center , an Atlanta based hospital, effectively uses storytelling to connect with audiences and communicate the treatments of patients rehabilitating from spinal cord and brain trauma.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. We’re doing okay.

Ethics 73

Ethics Brand Branding Internal 73

MaccaPR

DECEMBER 19, 2016

Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

MaccaPR

MARCH 2, 2017

Social Media Today – This online community portal published by a Washington, D.C.-based HubSpot – This Boston-based marketing automation behemoth’s blog is a must-read resource for anyone determined to keep on top of the dizzying pace of content, social and inbound marketing. 12 Ways Brands Can Collaborate with Influential Bloggers ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Please support my blog by sharing it with other PR- and communication professionals. Source: The International Encyclopedia of Political Communication 9 Altheide, D. Media Logic.

Media 52

Media eBook Viral Construction 52