PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

ISEBOX

OCTOBER 19, 2016

And that’s just the Top 3, as of October 1, 2016. balance risks and benefits) if you’re promoting on a site you own or control, through any employee or agent. Most-Definitely-Official FDA Enforcement: You can learn a lot from your competitors and other pharma companies when they get slapped with an FDA Warning Letter.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

OCTOBER 13, 2016

August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. Anything that falls under the definition of “interactive promotional media” is content, including blogs, blog comments, website material and – yes – social media posts.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. 3 Strategic Ways to use Press Releases for Meaningful Influence.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

Burrelles Fresh Ideas

MAY 9, 2023

And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. Then when you click the info bubble, you see a definition and an option to click for even more information, as you can see in this screenshot. In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Melissa Agnes

APRIL 26, 2016

Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. Just a few hours later, @TayandYou was spouting white supremacist, pro-genocidal content and was taken down in short order. Handling a crisis in AI.

Ethics 67

Ethics Crisis System Training 67

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

Solo PR Pro

APRIL 18, 2017

This post was originally published in 2016 and has been updated with additional tips and information. Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam.

Small Business 40

Small Business Banking Software Mobile 40

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. Bye bye! . Poly Genova. Hi, Maxim! I am very proud of you! Dima Tutar.

Energy 52

Energy Groups Internal International 52

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style. billion pages each month. Italian: 1%.

Blogging 28

Blogging Marketing Web Twitter 28

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Communications Conversations

JUNE 11, 2019

And the employee who served you most likely then said “my pleasure.” That’s up $13 billion from 2016. No, great customer service and experience is definitely the outlier in 2019. In fact, it’s a huge surprise when you DO have a great customer experience! You were greeted warmly. ” It was fast.

Banking 92

Banking Customer Service Construction Local 92

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

JUNE 15, 2017

In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. In the NHS every single employee works in public relations, engaging with the public at its most vulnerable. International Paralympic Committee (IPC): enhancing and protecting reputation.

Publicity 118

Publicity Corporate Reputation Community 118

Buzzstream

MAY 2, 2024

I think like Google analytics for it, it’s definitely, it’s challenging. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And we spent so much time and energy trying to identify like those drop off points and those critical pages on our site that maybe are not as obvious.

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. There are a number of ways organisations can help employees overcome their unconscious bias. Provide unconscious bias training for staff.

Training 80

Training Groups Industry Examples 80

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. Because of this, I worked with the team to shoot and produce dozens of employee spotlight videos that brought out the people behind the brand, their passion, and the work they do at MentorMate. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. Anyway, Nasdaq acquired Marketwired in February 2016.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. Why do you work in PR? The reason is linked closely to my answer above.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Why does this goal work?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

This is your definition for what the editorial strategy is – which should include a description of your blog, and explanation of your intent or plans for the blog. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Why does this goal work?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. So, what’s my definition of content marketing? Digital is blurring things.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60