PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ISEBOX

OCTOBER 19, 2016

And that’s just the Top 3, as of October 1, 2016. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. balance risks and benefits) if you’re promoting on a site you own or control, through any employee or agent.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. 3) Native advertising risking non-compliance.

Tools 68

Tools Marketing Advertising Advertising 68

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120