Melissa Agnes

APRIL 26, 2016

The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. — Megan McArdle (@asymmetricinfo) April 19, 2016. What is the goal of crisis management?

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. So, what’s my definition of content marketing? Digital is blurring things.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. Over the years, you’ve built quite the reputation as a video host for the brands you work for. I recently figured it was time to change that, and asked Ryan to happy hour. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Which real, historical or fictional person or brand would you like to give a reputation makeover? At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined.

Energy 53

Energy Measurement Internal International 53