Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. The grader is built on ChatGPT and Hyder says her company trained the system as to what makes a good release (or not). The cross-sell and upsell of new tools is harder than most expect. Executing M&A post-deal is hard. Muck Rack named Inc.

Software 165

Software Marketing Leadership B2B 165

Waxing UnLyrical

JUNE 3, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JUNE 24, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

MARCH 11, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Measurement 40

Measurement Meeting Comparison Banking 40

Deirdre Breakenridge

NOVEMBER 21, 2018

With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs.

Communications 171

Communications Nonprofit Training Study 171

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging.

Publicity 174

Publicity Leadership Corporate Agency 174

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. A Family Affair Initially, Robiar’s dad was a technician who trained others but never launched his own company.

Industry 130

Industry Travel Education Employee 130

Waxing UnLyrical

JANUARY 3, 2017

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

Training 70

Training Banking Twitter Education 70

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Let’s revise the 2016 numbers. Agency $88,000.

Survey 114

Survey Agency Report Corporate 114

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Invite a PRSA member to host a training for new professionals at your agency or corporation.

How To 60

How To Local Training Resources 60

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. The first six: the wage gap, micromanagement, Saturday emails, understaffing, management training, and mandatory office commutes. Pluralistic ignorance is the 7th plague of the corporate world. It confuses the hell out of us.

Marketing 64

Marketing Storytelling Travel Corporate 64

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. ” “Something bad’s going to happen to me as a result,” goes back to manager training.

Ethics 70

Ethics Training Financial Survey 70

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. My implementation thus far.

Training 40

Training Banking Twitter Education 40

Waxing UnLyrical

NOVEMBER 11, 2016

The 2016 presidential election is over. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Thank you to all our veterans, every day, but especially today. You are remarkable.

Exercises 79

Exercises Banking Training Twitter 79

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

PR Conversations

FEBRUARY 28, 2018

So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016).

Training 65

Training Ethics Data Analysis 65

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MAY 25, 2016

She started looking for someone to kick her Social PR-lovin’ butt into high gear, giving her the kind of training that can only come from someone who’s walked many miles in your shoes before you ever began window-shopping at REI. Elise Perkins (@ep_comms) May 20, 2016. Now, mind you, Elise is far from a wallflower.

Training 45

Training Course Banking Print 45

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. ” “Something bad’s going to happen to me as a result,” goes back to manager training.

Ethics 52

Ethics Training Financial Survey 52

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Given these odds, college students want to read about how they can improve their chances of finding a job after school. Student Loans. face student debt.

Radio 68

Radio Media Newspapers Technology 68

Melissa Agnes

FEBRUARY 2, 2016

Embed strong issues management into your corporate culture. The key is to provide them with training that will help bring these moments to consciousness. But doing this – and feeling confident that it’s being done, even when you’re not around – requires training.

Corporate 167

Corporate Airlines Employee Training 167

Ishmael's Corner

JANUARY 27, 2015

Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Called WeChat, the social media tool has almost 500 million monthly users who not only send messages, but play games, check train schedules and buy stuff. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Do you know what you’re going to be doing at 8 pm ET tonight? I know what I’ll be doing.

YouTube 40

YouTube Banking Video Sports 40

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. It is a lack of education and training , as reported by 70 percent of respondents. What education and training programs would be valuable to you? and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

MARCH 7, 2016

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Online Crisis Training: Real-Time Scenarios Sharpen Skills. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Realities of Working From Home.

Communications 40

Communications Community Writing Crisis 40

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Yet his career is more impressive for the results he’s earned rather than the titles he’d held.

Technology 103

Technology System Data Leadership 103

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. PR professionals are beginning to recognize how the training provided via MBA programs can benefit them in the long run and this is why we are seeing an uptick in MBA enrollments from the PR sector.

Internal 70

Internal International Interviews Trends 70

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Insurance 40

Insurance Insurance Course Television 40

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Waxing UnLyrical

NOVEMBER 5, 2016

citizen and read this before November 8, 2016, and haven’t yet voted: PLEASE VOTE. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Exercises 40

Exercises Banking Training LinkedIn 40

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The in-housing trend in PR isn’t entirely surprising. Then the economy changed. Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Everybody wins! Automated Performance Reports (beta).

Agency 84

Agency Enterprise Technology Analytics 84