Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Executing M&A post-deal is hard. Muck Rack named Inc.

Software 167

Software Marketing Leadership B2B 167

Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Comparison Banking Print 40

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm. Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

APRIL 22, 2016

Robert Scoble (@Scobleizer) April 14, 2016. Community member Lucy Rendler Kaplan had this to say: A3 Looking at it as a one & done “campaign” rather than developing a mutually beneficial relationship is one of the biggest I see #measurepr. And that even got Robert Scoble to chime in! He eats a lot of Mac and Cheese.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Someone pinch me! AMECSummit #measurepr. “See” you there!

Measurement 42

Measurement Analysis Banking Internal 42

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. This new communications paradigm has gone beyond identifying sympathetic reporters who’ll parrot their messages. Winning is all that matters.

Journalism 28

Journalism Guidelines Government Training 28

Waxing UnLyrical

MARCH 11, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Measurement 40

Measurement Meeting Comparison Banking 40

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. 1) Median PR salaries remain flat. Agency $88,000.

Survey 116

Survey Agency Report Corporate 116

Waxing UnLyrical

FEBRUARY 1, 2016

The whole point of communication is to bring people together. In the past, location could hinder one’s ability to communicate effectively, whether with one’s target audiences, or even one’s co-workers. Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. ” 7.

Communications 40

Communications Community Writing Crisis 40

Stephen Waddington

JUNE 15, 2017

In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

APRIL 9, 2019

2016: $92,125. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and.

Publicity 94

Publicity Survey Comparison Report 94

Waxing UnLyrical

JANUARY 3, 2017

” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And when we have some perspective, and are looking back at 2016 decades (or even mere years) from now, we may have a slightly less visceral reaction to it.

Training 70

Training Banking Twitter Education 70

Stephen Waddington

SEPTEMBER 29, 2021

He released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that tragically killed 50 people. Press releases are well understood in organisations and used as a general-purpose form of communication. They act as a common, corporate language. The New York Times printed the article in full.

Industry 153

Industry Publicity Agency Community 153

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Use this week to target your communications to new professionals who are not members. Celebrate PRSA New Professionals Week Aug.

How To 60

How To Local Training Resources 60

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. We can’t compromise on how we communicate, and yet we see it happening every day.

Ethics 77

Ethics How To Training Employee 77

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

Waxing UnLyrical

MARCH 23, 2016

Regularly interacting with these communities helped me gain immense knowledge. Let’s get together and build a strong community of communications and marketing professionals! other passions include singing (professionally trained for over a decade!) other passions include singing (professionally trained for over a decade!),

Meeting 40

Meeting Communications Marketing Community 40

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q. Hack to flack.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. ” “Something bad’s going to happen to me as a result,” goes back to manager training.

Ethics 70

Ethics Training Financial Survey 70

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management.

Training 65

Training Ethics Data Analysis 65

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. So what are you waiting for? Buy a Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Waxing UnLyrical

NOVEMBER 11, 2016

The 2016 presidential election is over. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Thank you to all our veterans, every day, but especially today. You are remarkable.

Exercises 79

Exercises Banking Training Twitter 79

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. My implementation thus far.

Training 40

Training Banking Twitter Education 40

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Ishmael's Corner

JANUARY 27, 2015

Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Change : In spite of the Journal’s failure, all forms of communication increasingly depend on visuals to cut through the crush of information. Uncategorized changes in PR corporate storytelling PR disruption PR Revolution'

Industry 60

Industry Storytelling Journalism Corporate 60

Waxing UnLyrical

MAY 25, 2016

She started looking for someone to kick her Social PR-lovin’ butt into high gear, giving her the kind of training that can only come from someone who’s walked many miles in your shoes before you ever began window-shopping at REI. She’s active in the DC PR community, a volunteer leader, and far from a newbie.

Training 45

Training Course Banking Print 45

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company.

Internal 70

Internal International Interviews Trends 70

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. ” “Something bad’s going to happen to me as a result,” goes back to manager training.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. West makes communications technology.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Do you know what you’re going to be doing at 8 pm ET tonight? I know what I’ll be doing.

YouTube 40

YouTube Banking Video Sports 40

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95