Shift Communications

JUNE 19, 2017

Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. Advertising companies – particularly digital advertising – make money by aggregating and targeting audiences using consumer data. You’d be wrong…. Who does GDPR impact? How should companies prepare?

Publicity 163

Publicity Marketing Privacy Advertising 163

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JANUARY 28, 2020

It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search. The system displays monitoring results in chronological order and shows you basic metrics like volume and reach. I’ve seen 30-day and 180-day limits in several other media monitoring products.

Software 117

Software Tools Publicity System 117

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. Why don’t they vote? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. 5) Email notifications of media coverage.

Tools 83

Tools Comparison Media System 83

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Business Wire

MARCH 7, 2017

Amplifying the influencers’ work The last thing you must do when launching an influencer program is to design your content amplification support system. You may need to use technology to track these metrics. When you have outside parties creating content on your behalf, you must take your own steps to amplify this content even further.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

They become less accurate with time, as the system we are modeling does not remain the same. 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. Way more than consumer electronics.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. They include marketing automation software, content management systems, and email marketing systems. They also include CRM systems, content creation tools, and content promotion tools. What Is Artificial Intelligence?

Marketing 81

Marketing eBook System Tools 81

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. AI systems can recognize images, process language, and analyze huge datasets. AI systems will do these jobs cheaper and faster than people can. The most likely scenario.

Marketing 41

Marketing System Technology Google 41

PR 20/20

DECEMBER 6, 2016

Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. The Marketing Artificial Intelligence Institute was created to understand how AI technologies are transforming marketing. These NLG systems already exist. It’s a legitimate question.

Content Marketing 40

Content Marketing Marketing System Technology 40

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

FEBRUARY 28, 2018

From my experience, when you first start a company, focusing on the core competencies and building systems and features are usually the top priorities, to the point where everything else gets added to a to-do later list. Start small and grow until you can afford new technology. That’s where BuzzStream came in.

Viral 48

Viral Fashion Report Company 48

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. And there are some real gems in that certain whitepaper from 2016.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. Criminal sanctions are now on the table for file sharing fair use data and other consumer-owned digital property.

Telecommunications 120

Telecommunications Privacy Software Data 120

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. Marketing Technology Will Become Accessible and Further Differentiate Challenger Brands: With limited resources, smaller brands need efficient ways of reaching the right consumers in order to steal share away from established competitors.

Marketing 60

Marketing B2B Technology Fashion 60

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. According to Forrester, a one-minute video is worth 1.8 million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 93

Social Media Marketing Media Creativity 93

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. According to Forrester, a one-minute video is worth 1.8 million words.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52