5W PR

MAY 16, 2017

Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016. From silicone suction lids that reduce the use of plastic wrap to all-in-one fermentation jars, today’s consumers want function, not frills. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: The way in which Millennials consume news is increasingly fragmented. And, I can’t even begin to imagine how the yet-to-be-named generation (my kids–ages 0-13 now) will be consuming media in 10 years.

Media Relations 87

Media Relations Media Local Leadership 87

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Communications 48

Communications Radio Print Hotels 48

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Print has ceded to digital but it’s a work in progress. #2

Social Media 73

Social Media Print Study Advertising 73

The Stalwart Blog

FEBRUARY 9, 2017

The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. This trend is being felt not just in Southern California, but nationwide.

Television 60

Television Local Print System 60

Beyond PR

OCTOBER 13, 2016

One detail that you will read in the full report ( You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. It was the first study of its kind — directly asking investors how they consume investor relations content. Make sure yours are easy to find.

Study 40

Study Retail Print Survey 40

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Communications 48

Communications Radio Print Hotels 48

Shift Communications

FEBRUARY 8, 2016

Here’s an example of a bad disclosure: Study by SHIFT Communications, 2016. Here’s an example of a good disclosure: SHIFT commissioned Google Consumer Surveys to collect responses from a representative sample of 200 respondents who answered yes to the following screening question: “Are you a journalist or paid professional blogger?”

Survey 60

Survey Analysis Data Print 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. There must be a better way.

Marketing 53

Marketing Enterprise Print Film 53

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Stay tuned in 2016! Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Content Marketing Statistics from 2020. Source: PR Tech Sum July ). The media tunes into Twitter.

Survey 178

Survey Marketing B2B Study 178

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Doctor Spin

JANUARY 27, 2022

And I’m no exception; in 2016 (the same year I was awarded Cision Scandinavia’s PR Influencer of the Year Award ), I had to turn the volume down on my career to get my head back on straight. We don’t know how our brains grew to consume 20% of all our energy. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Publicity 52

Publicity How To Industry Study 52

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. It takes consumers through the journey the lumber guys went through,” says Haan.

Marketing 48

Marketing Video Consumer Agency 48

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 65

Social Media Marketing Media Content Marketing 65

NewsWhip

NOVEMBER 13, 2020

It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items. So for example, if we wanted to look at the range of rhetoric during the 2016 election? At the start of Covid, we all got sucked into the Tiger King phenomenon.

Agency 78

Agency Creativity Instagram Trends 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JULY 17, 2015

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

Media 120

Media Print Mobile Journalism 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Mark My Words

DECEMBER 29, 2015

The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. 2016 will be about responsibility. In 2016 we will likely see traditional journalism recede even further from original investigation. Forget authenticity. Raising the idols .

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades. Publicists and agencies focused solely on the media exaggerate the issue. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60