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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Wake up America! Your staff?

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2016 – A Year in Traditional Media

Shift Communications

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins. Vice President. Contact us today !

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How can brands benefit from TikTok influencers?

Prohibition

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 billion globally this year!

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

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How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Create a community of influencers that you can use to distribute content at any time.

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