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The rise of FemTech

PR in High Definition

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way.

Privacy 62
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Cision Moves to Accelerate Pace of Innovation

Cision

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

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4 Ways to Improve Your Media Relations

Cision

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Newsrooms have evolved to keep up with audiences’ needs. .

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Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd.

Tools 60
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State of Social Media, 3Q 2017: Twitter Restates

Shift Communications

increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks. Vice President, Marketing Technology. Only 69 million of those users are in the United States. Ad Revenue.

Twitter 87
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. But like SoFi, Uber accomplished one singularly important thing during 2017; it replaced charismatic and controversial founder and CEO Travis Kalanick with respected technology executive Dara Khosrowshahi.

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.