Shift Communications

DECEMBER 15, 2016

The story generated millions of positive news impressions for the brand and this truly special employee.”. I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview. Taylor Smith, Account Manager.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. By Seedepth.

Measurement 50

Measurement Analytics Software Resources 50

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use.

Conference 80

Conference Healthcare Marketing Crisis 80

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. The Results: From a Pilot Blog to a Global Media Brand. The approach isn’t just growing the brand’s audience. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Waxing UnLyrical

APRIL 22, 2016

On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. Amir added: A3 Another prob is not understanding what other associations the influencer has that might not match with your brand #measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. What does this mean for your brand comms?

Social Media 48

Social Media Media Twitter Survey 48

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Deirdre Breakenridge

FEBRUARY 15, 2017

What characteristics do professionals look for in an interview candidate? 8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. 5. Is the art or the science of PR more important?

Twitter 281

Twitter System Community Healthcare 281

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 178

Case Study Healthcare Film Brand 178

Cision

MARCH 24, 2016

Darren Rovell (@darrenrovell) March 19, 2016. bZwtAHtudW — Bleacher Report (@BleacherReport) March 23, 2016. LwDQVK44W6 — Cyclone Basketball (@CycloneMBB) March 20, 2016. Taurean Prince of Baylor earned buzz because of a sarcastic post-game interview. Degree Men (@DegreeMen) March 18, 2016. Let the dance continue!

Conference 120

Conference Interviews Social Media Software 120

ImPRessions - Crenshaw Communications

JULY 10, 2017

In the beginning of a client-agency relationship, it pays to take the time to interview the CEO and other C-suite types. Experienced PR people can spot the attributes in a client’s backstory and size up their potential for such coverage. Not everyone has the narrative arc to make it.

Pitching 170

Pitching Media Product Launch Agency 170

Shift Communications

MARCH 3, 2016

With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike can put their brightest feathers on display as the tech elite converge on the former sleepy town of Austin. Julie Frey. Account Manager. Sara Lasseter. Senior Account Executive.

Interviews 60

Interviews Conference Creativity Community 60

Mark My Words

DECEMBER 3, 2020

Brand expert Mark Borkowski says Kate — who has dated actor Johnny Depp, 57, Libertines front man Pete Doherty, 41, and was married to Jamie Hince, 51, until 2016 — has an enduring appeal that younger models can’t match. “There isn’t the environment for them to build their brand like she has. . He says: “She is an icon.

Banking 60

Banking Fashion Interviews Instagram 60

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. It prefers live TV interviews (vs. The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016).

Journalism 28

Journalism Guidelines Government Training 28

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success. I’m not saying your brand is unimportant.

Interviews 50

Interviews Communications Storytelling Marketing 50

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

The Proactive Report

JUNE 19, 2017

Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. The first step on the customer journey is awareness of the brand or product.

Digital PR 113

Digital PR Software Strategy Leadership 113

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Established publications that link or even mention a brand will boost search listings due to the sheer power of their digital domains. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Want to increase your PAC’s impact?

Communications 120

Communications How To Infographics Policies 120

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. In September 2016 alone, Tasty generated nearly 1.8

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. I like companies showing they practise what they preach but keep it interesting and fun and stay true to their brand.

Interviews 35

Interviews Writing Blogging Social Media 35

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 108

Marketing Content Marketing Advertising Advertising 108