The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JUNE 19, 2017

Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. The first step on the customer journey is awareness of the brand or product.

Digital PR 113

Digital PR Software Strategy Leadership 113

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic.

Radio 74

Radio Television Media Local 74

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

Norton's Notes

APRIL 21, 2016

I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I did some desktop research of my own on native social video for my recent social media trends lecture last month.

YouTube 28

YouTube Advertising Advertising Television 28

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Encouraging the use of pseudonyms can make it more comfortable.

Exercises 97

Exercises Software Employee Training 97

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content?

Tools 68

Tools Marketing Advertising Advertising 68

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? PR is fast paced but does that help your productivity? New digital opportunities for PR will arise through collaboration. Or do they?

eBook 120

eBook Google Tools Analytics 120

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 2016 Goals,” it says.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

SEPTEMBER 5, 2017

If you take a generic marketing approach, your earned media strategy is bound to fail eventually. People are not interested in hearing how great your brand is. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.

Technology 12

Technology Software Company Marketing 12

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 62

Internal International Insurance Insurance 62

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. A5: News media need visuals to do their job – to inform the public. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. A5: News media need visuals to do their job – to inform the public. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 40

How To Engineering Content Marketing Advertising 40