The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

MAY 27, 2017

” Pew Stateo f the Media 2016. And the cuts keep coming: In 2016 at least 400 cuts, buyouts or layoffs were announced and the trend continues in 2017 with layoffs at the New York Times, The Sacramento Bee and others. Get the Digital PR Tips newsletter each week. . “The Great Recession sent the U.S.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Digital transformation is when an organization utilizes technology to completely reinvent their company. Get the Digital PR Tips Newsletter each week.

Digital PR 113

Digital PR Software Strategy Leadership 113

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. And being ahead of the pack, in no small way, means that your content needs to be visually engaging.

Real Estate 100

Real Estate Brand Branding Survey 100

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Marketing 11 Batra, R., & Keller, K.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Norton's Notes

APRIL 21, 2016

I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I did some desktop research of my own on native social video for my recent social media trends lecture last month.

YouTube 28

YouTube Advertising Advertising Television 28

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. Create content partnerships.

Tools 113

Tools Analytics Google Web 113

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”.

Exercises 97

Exercises Software Employee Training 97

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? PR pros don’t need to know about SEO. Read Zude PR’s David Sawyer’s excellent post and make up your mind (Read 4 mins). Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

Tools 67

Tools Marketing Advertising Advertising 67

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 2016 Goals,” it says.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). She is a social media, SEO, Internet marketing and blogging consultant.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. Traditional media came in at #2 (58 percent).

Digital PR 100

Digital PR SEO Employee Government 100

Presspage

NOVEMBER 10, 2017

The Magnetic effects of a newsroom MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to PressPage, a dedicated newsroom solution for digital PR and media relations.

Internal 0

Internal International Industry Infographics 0

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. A5: News media need visuals to do their job – to inform the public. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. A5: News media need visuals to do their job – to inform the public. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2016. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2016. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40