Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior.

Trends 108

Trends Airlines Social Media Crisis 108

Cision

MAY 2, 2016

Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Native advertise through a third-party. Twitter Cards. Connect & discover: The Twitter story in 1:40 [link].

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. Rent Media for Owned Media Purposes.

Mobile 60

Mobile Survey Marketing B2B 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? 3 Tips for Getting Your Online Video Act Together for 2016. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Uncategorized changes in PR corporate storytelling PR disruption PR Revolution'

Industry 60

Industry Storytelling Journalism Corporate 60

Wadds Inc.

NOVEMBER 12, 2022

The first thing you need to know about Mastodon is that it’s not Twitter. The hiatus around Twitter has spearheaded a search for alternatives. The failure of Twitter is teaching us important lessons about authentication, data portability, and governance. Twitter isn’t a product. Mastodon launched in 2016.

Twitter 116

Twitter How To Government Media 116

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Beyond PR

JULY 13, 2016

And if you look closely, you can even see grassroots and corporate organizations working together to support policies that benefit everyone. Civil and human rights, gender equality, criminal justice reform, poverty, immigration and other social advocacy topics have long been important, with the 2016 election season being no different.

Energy 40

Energy Healthcare Policies Agriculture 40

Cision

FEBRUARY 1, 2016

Twitter works well by interjecting quick content into the trending conversation of the moment. Rhodes, who has over 8 million followers on Twitter, is the genius behind many of the top parody accounts on Twitter. In 2016, if your brand has a story tell, it should be a Snapchat Story. You really do have to tell a story.

Brand 120

Brand Branding Case Study Advertising 120

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Given everyone likes to laugh, people tend to appreciate individuals and organizations that add humor to their lives.

Insurance 99

Insurance Insurance Social Media Comparison 99

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. You may not be responsible for advertising or other marketing initiatives, but you can synchronize them with your own tactics to break down those silos, and boost your communications results now.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. We recommend that our clients advertise on at least one of their social channels to their target market. Twitter - A few pointers for using Twitter to promote your content: 1) Don't be afraid to tweet about the content multiple times.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. These messages generally have been one-way and asymmetrical—i.e.,

Employee 40

Employee Internal International Corporate 40

Mark My Words

DECEMBER 29, 2015

The very purpose of PR comes into question when you can speak directly to your fans – via the still essential entourage of PAs and agents or your own Twitter and Instagram feeds. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. 2016 will be about responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

Flatiron Communications

MARCH 18, 2018

Truth be told, it’s never been easier nor has the temptation been greater to express one’s opinion on social media, especially on Twitter where every journalist I know actively engages and amplifies to his or her delight. Cc: @xeni @karaswisher pic.twitter.com/KuUKQCZ2Cr. Data&Politics& (@dataandpolitics) March 18, 2018.

Facebook 44

Facebook Employee Crisis Journalism 44

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. Kind of like an abbreviated “state of social media” as of August 2016. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. The ability to scrape Twitter handles and target known individuals will go away. . – Betsy Hindman | Hindman Company.

Social Media 93

Social Media Marketing Media Creativity 93

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. What’s more, that Twitter profile image is integrated visually with her “Nothing Stops Serena” video (now at 1.3 Source: Beats by Dre Twitter ). The image was sexy, powerful and massively cool.

YouTube 118

YouTube Brand Branding Crisis 118

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52