Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

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Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

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Sword and the Script

SEPTEMBER 20, 2016

Certainly, Chevron, with the trend in lower oil prices isn’t making more in sales than Apple, right? Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. The important lesson here is that context matters in content marketing.

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Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Want to make standout content?

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Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. It’s become much more one-way in the form of “content marketing.” What do I mean?

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Social Media Customer Service Marketing Pinterest 88

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

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Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016.

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Trends How To SEO Google 105

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Some forms of compromise are emerging. Alternatives to advertising.

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Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 21, 2021

Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. cookies) is in its twilight which puts diminishes marketing reach and targeting.

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Marketing Content Marketing Social Media Employee 214

Cision

MAY 15, 2015

Realizing that the PR, social media and content marketing spaces are always evolving and innovating, we wanted to ask you how you think industry professionals need to #InnovateNow for success in a hashtag contest – and you didn’t disappoint us. . Lorenzo Gee (@bareknucklepr) May 8, 2015. InnovateNow. InnovateNow.

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Communications Conversations

AUGUST 18, 2015

My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), but instead about the trends bubbling up just below the surface. I focused on 9 digital trends: The Bite-Sized News Feed. Instagram Zero in 2016?

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Trends Storytelling Instagram Content Marketing 60

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

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Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

OCTOBER 4, 2017

When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts.

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The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all.

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The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. SEO is no longer a mysterious skill the IT or internet marketing people have. Resource: SMART News: how to create branded content that gets found in search and shared on social media.

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Analytics Resources Video Google 100

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. Before you begin posting away on the platform, be sure to read what is trending on Pulse.

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LinkedIn Content Marketing Marketing Engineering 48

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Monday October 12th, 2015. 2 Target the specific areas on your profile that spotlight your career marketability. Tuesday October 13th, 2015. Track: Research / Trends.

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LinkedIn Trends Marketing Meeting 49

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. There is a term for brands using trends to create buzz – trendjacking. Yes please.

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Trends How To Retail Google 59

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. For those of us in the PR and social media industry, a number of these trends were not all that surprising. What was, however, were the amazing statistics that supported these trends. So to play, you have to pay.

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Social Media Trends Media Facebook 48

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. How important are influencers to your content marketing strategy?

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Survey Marketing Content Marketing Measurement 90

Cision

NOVEMBER 19, 2015

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend.

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Real Estate Public Affairs Guidelines Video 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

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Marketing Mobile Nonprofit Engineering 0

Cision

MARCH 30, 2015

Content strategist Tiffany Monhollon suggests that you start with your intended audience and determine what topics and content would be most relevant for them : “It’s important to start with your audience in mind. What topics and content formats that relate to your business will they find meaningful?

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Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

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Media Relations Media Newspapers Print 60

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. This very early application of content marketing came at the perfect time, in a number of ways.

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Content Marketing System Google Data 60

The Resolution Blog

NOVEMBER 25, 2015

This trends tool will help build out your campaign content & influencer insight in seconds. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? 2015 has been a year of learning & sharing. PR planning for 2016?

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Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

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Contently - Strategy

JULY 28, 2021

The content team can take an unbiased, editorial approach that puts the customer first. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015.

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Bad Pitch Blog

DECEMBER 15, 2014

Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. This all begs a bigger question. "As Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

MARCH 6, 2018

Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. And the 2015 numbers. Why stop there?

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Survey Agency Report Corporate 113

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Viral Content Is Shared at the Point of Consumption. Journal Of Marketing , 78 (1), 1-19.

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MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Why it’s Essential You Monitor Trending Content.

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Content Marketing Blogging Trends Engineering 40