The Proactive Report

JUNE 12, 2015

Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months. ONLINE REPUTATION MANAGEMENT. 2015 Edelman Trust Barometer.). Management quality.

Financial 100

Financial Reputation Crisis SEO 100

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR in High Definition

SEPTEMBER 28, 2023

There is evidence from as far back as 2015 indicating that search engines have the power to subtly control thinking and behaviour – this is known as the search engine manipulation effect. SEO actually has a critical role to play in reputation management. Take a look at Firefly’s PR meets SEO: Digital Reputation Management Guide.

Engineering 62

Engineering SEO Wireless Google 62

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. About this episode.

Crisis 182

Crisis Crisis Management LinkedIn Twitter 182

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Securing a reputation for content leadership.

Social Media 90

Social Media Trends Communications Crisis Management 90

Prohibition

JUNE 28, 2023

Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand. These crises can have severe health implications for consumers and can damage the reputation of the brand – meaning they need to be dealt with appropriately and quickly.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. In 2015, Starbucks received criticism that it was part of a “war on Christmas” when it unveiled plain red holiday cups. When third parties are already defending you. Never wrestle a pig.

SEO 227

SEO Privacy Crisis Crisis Management 227

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Thou shall not talk about yourself 24/7.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015). How Does Your Organization’s Reputation Stack Up?

Strategy 62

Strategy Communications Crisis Communications Corporate 62

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. Are your channel partners so strong and so tied-into your brand that your message will always go through to your audience? I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. It’s bad enough that the PR industry already suffers from a tainted reputation when it comes to media relations skills.

Media Relations 50

Media Relations Measurement Report Media 50

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JANUARY 22, 2016

With so many brands reaching out to journalists every day, only a select few will get a response, and even fewer will actually get coverage. So what can you do to set your brand apart from the masses? Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation.

Media 120

Media Infographics Reputation Study 120

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. What is your brand doing to calculate and prove ROI from social?

Strategy 120

Strategy Social Media Customer Service Software 120

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. August 18, 2015.

Brand 48

Brand Branding Crisis Social Media 48

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

MAY 7, 2015

TRISH DOLL (@TrishDoll) May 3, 2015. MichaelFertik from @reputation_com reputation is bigger than brand #powerofPR pic.twitter.com/tJ0W4FcnPi. Catherine Anderson (@cathmoore) April 20, 2015. Interesting: 1% of internet users create all of the content, 9% share content and 90% consume content!

Conference 120

Conference Measurement Twitter Reputation 120

Cision

DECEMBER 10, 2015

Otherwise known as TRID for short, it’s imperative that marketers within these institutions understand how TRID will affect consumers and how a lack of preparedness could ultimately impact their institution’s brand. Reputational damages are an indirect pitfall if creditors do not comply with TRID guidelines. That could cost you.

Financial 120

Financial Consumer Guidelines Reputation 120

Solo PR Pro

JANUARY 6, 2015

Whether you’re brand new to consulting (congrats!) or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Get It In Writing! Free eBook from Solo PR Pro.

eBook 40

eBook Creativity Twitter Tools 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But we like the museum for the lesson behind it, which is that even the biggest brands and most successful companies are capable of failure. It also inspired us to look at famous (and infamous) PR “fails” over the decades as examples that even big brands can mess up. Can You Head Off PR Failures?

Retail 168

Retail Course Local Brand 168

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

OCTOBER 19, 2015

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. and reputation software monitors customer reviews.

Software 100

Software Google Reputation Social Media 100

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Today, things are different. Are Social CEOs More Successful?

Leadership 157

Leadership Social Media LinkedIn Twitter 157

The Resolution Blog

NOVEMBER 6, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. Brands that deliver consistency in their entertainment value, style and depth of knowledge, create a strong level of trust with their audience that often leads to increased sales and other desired behaviors. “The

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

It’s about building trust, enhancing reputation, telling great stories and engaging with users. Brands that deliver consistency in their entertainment value, style and depth of knowledge, create a strong level of trust with their audience that often leads to increased sales and other desired behaviors.

Marketing 120

Marketing Advertising Advertising Consumer 120

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. Their nonresponse impacts my level of trust and certainly impacts their reputation if I express my displeasure. They are empowered; you get insights.

Social Media 100

Social Media Media Customer Service Resources 100

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement.

Measurement 40

Measurement Analytics Google Tools 40

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. Later, they did some important pro bono branding work for me at FMSC. Most organizations want you to be able to generate leads and revenue, not just manage reputation—or at least prove a cause-and-effect.

Publicity 174

Publicity Leadership Corporate Agency 174