Agility PR Solutions

MAY 5, 2020

Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens’ views on cause marketing and the role it plays in communicating. The post Social activism and teens—and why it’s more important than ever that brands listen appeared first on Agility PR Solutions.

Brand 102

Brand Branding Education Study 102

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Account Manager, Marketing Technology. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Agility PR Solutions

DECEMBER 7, 2020

New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. percent annualized growth from 2015 to 2020. The post 5 actions restaurant owners can take now to get their brand equity back appeared first on Agility PR Solutions. in 2020 experienced -3.9

Brand 104

Brand Branding Data Consumer 104

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. People were truly talking with brands (and other people). What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

DECEMBER 11, 2015

Can you believe it’s December and 2015 is coming to a close? Just like music artists who master the art of reinvention, public relations and marketing professionals must do the same. Brand Champions : There are people that you don’t even know who will become your greatest brand champions. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. TheSalvationArmySA (@SalvationArmySA) March 6, 2015.

Brand 159

Brand Branding Comparison Viral 159

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 162

B2B Leadership Marketing Software 162

Cision

MARCH 31, 2016

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content. and in China. 2-Prong Strategy.

Social Media 120

Social Media Hotels Brand Branding 120

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. VISUAL REAL ESTATE.

Real Estate 100

Real Estate Brand Branding Survey 100

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

B2B 78

B2B Marketing Survey Study 78

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link]. SHOW NOTES – December 18, 2014.

Trends 104

Trends Social Media Analytics Media 104

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. Outstanding cause marketing campaign.

Instagram 60

Instagram Brand Branding Creativity 60

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” The post The first steps toward building your content marketing strategy: Discover & Assess appeared first on Agility PR Solutions.

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. What Bacardi is doing actually fits with my main marketing theme for 2015. I would love to learn more. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. You’re welcome.

Trends 40

Trends Marketing Social Media Web 40

Communications Conversations

NOVEMBER 3, 2014

When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come to expect? Why can’t brands pull off that same level of human-ness and creativity during the holidays? But, I got to thinking–wouldn’t this be a great idea for some aspiring brand?

Instagram 90

Instagram Brand Branding Creativity 90

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Mindful Marketing

AUGUST 5, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “There’s nothing I like about it,” a family member said after seeing a large brown sun sail I bought to shade our backyard patio.

Twitter 101

Twitter Consumer Newspapers Social Media 101

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. So naturally, we must conclude that the majority of Snapchat users are between the ages of 13 and 24, falling into a demographic group that’s the holy grail for marketers: millennials. Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences.

How To 120

How To Marketing Viral Survey 120

Cision

MAY 6, 2016

They want brands to be authentic. Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. If brands want to win, they must adapt. 50 percent of marketers want to learn more about live video. I know, I know.

Facebook 0

Facebook Marketing Video Film 0

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation.

B2B 120

B2B Marketing B2C Employee 120

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Brand 70

Brand Branding Pitching Conference 70

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60