Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link]. SHOW NOTES – December 18, 2014.

Trends 104

Trends Social Media Analytics Media 104

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Brand 223

Brand Branding Pitching Conference 223

Agility PR Solutions

DECEMBER 7, 2020

New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. percent annualized growth from 2015 to 2020. The post 5 actions restaurant owners can take now to get their brand equity back appeared first on Agility PR Solutions. in 2020 experienced -3.9

Brand 106

Brand Branding Data Consumer 106

Agility PR Solutions

MAY 5, 2020

Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens’ views on cause marketing and the role it plays in communicating. The post Social activism and teens—and why it’s more important than ever that brands listen appeared first on Agility PR Solutions.

Brand 105

Brand Branding Education Study 105

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. What Bacardi is doing actually fits with my main marketing theme for 2015. I would love to learn more. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

B2B 78

B2B Marketing Survey Study 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” The post The first steps toward building your content marketing strategy: Discover & Assess appeared first on Agility PR Solutions.

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. You’re welcome.

Trends 40

Trends Marketing Social Media Web 40

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. TheSalvationArmySA (@SalvationArmySA) March 6, 2015.

Brand 159

Brand Branding Comparison Viral 159

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation.

B2B 120

B2B Marketing B2C Employee 120

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. Outstanding cause marketing campaign.

Instagram 60

Instagram Brand Branding Creativity 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

MARCH 31, 2016

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content. and in China. 2-Prong Strategy.

Social Media 120

Social Media Hotels Brand Branding 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 6, 2016

They want brands to be authentic. Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. If brands want to win, they must adapt. 50 percent of marketers want to learn more about live video. I know, I know.

Facebook 0

Facebook Marketing Video Film 0

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

Agility PR Solutions

AUGUST 10, 2021

“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news.

Consumer 148

Consumer Marketing Brand Branding 148

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences.

How To 120

How To Marketing Viral Survey 120

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta! ” 3.

Conference 40

Conference Internal International Leadership 40

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. VISUAL REAL ESTATE.

Real Estate 100

Real Estate Brand Branding Survey 100

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. "consumers don’t care about labels" The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social.

Marketing 120

Marketing Advertising Advertising Consumer 120

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60