Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 95

Brand Branding Instagram Social Media 95

Axia PR

SEPTEMBER 4, 2022

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Brand 127

Brand Branding Reputation Creativity 127

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Social Media Media 118

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding Content Marketing Facebook 246

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Acura Integration.

Brand 88

Brand Branding Apparel Creativity 88

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Agency 52

Agency Brand Branding Creativity 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Agency 52

Agency Brand Branding Creativity 52

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Creativity 148

Konnect Agency

SEPTEMBER 2, 2022

What’s a brand book, when do I need one, and how can a creative agency help? A brand book can mean many things to many people, but the central idea is it is a “bible” that you set up for your brand that becomes a guiding light for everything your brand does. The best brand books start with strategy.

Agency 52

Agency Creativity Brand Branding 52

Agility PR Solutions

APRIL 28, 2021

A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process.

Brand 88

Brand Branding Survey Creativity 88

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding Social Media YouTube 252

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 267

Publicity Brand Branding Pitching 267

Agility PR Solutions

NOVEMBER 3, 2021

The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the most creative leaders and communicators.

Brand 157

Brand Branding Creativity Consumer 157

NewsWhip

MARCH 7, 2023

Over the years BTS has collaborated with some of the biggest brands out there, and while the group itself has successfully influenced the masses, brands are now seeing the individual power that each member has to offer, with Louis Vuitton knowing this all too well. Here are some other ways brands stood out in February.

Brand 78

Brand Branding Instagram Social Media 78

5W PR

MARCH 24, 2022

However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling. Whether it means that a company is trying to tell its brand story, or trying to create a promotional narrative, it’s important to create tangible deliverables in the digital storytelling strategy.

Storytelling 88

Storytelling B2B Brand Branding 88

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Brand 177

Brand Branding Study Communications 177

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Agency 59

Agency Creativity Brand Branding 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash. Is it humorous?

Brand 207

Brand Branding Reddit B2B 207

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 166

Brand Branding Viral Crisis Management 166

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Marketing Fashion 116

PR in High Definition

APRIL 25, 2022

That’s millions of individuals relying on their personal brand to gain followers, secure brand deals and increase engagement on their relative platforms. Not too shabby for a few videos and a strong personal brand, right? So, what can brands learn from this? It is estimated that there are between 3.2

Brand 62

Brand Branding Social Media YouTube 62

Agility PR Solutions

MAY 26, 2021

Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target audiences.

Brand 103

Brand Branding Strategy Advertising 103

Agility PR Solutions

MARCH 30, 2023

In the marketing world, relationships between agencies and brands are key to creating successful campaigns. One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 88

Storytelling Creativity Writing Agency 88

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 179

Consumer Brand Branding Reputation 179

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Social Media 62

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Agency 52

Agency Creativity Brand Branding 52

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Social Media 136

Agility PR Solutions

APRIL 19, 2020

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The answer, more than ever, is yes—but only a few have real meaning for consumers, while many risk becoming a commodity, a new report from creative consultancy Lippincott reveals.

Brand 97

Brand Branding Measurement Creativity 97

Agility PR Solutions

DECEMBER 17, 2020

A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. The post Dunkin’s sweet rebrand: Here’s what they did right—and why some brands fall short appeared first on Agility PR Solutions.

Brand 158

Brand Branding Survey Creativity 158

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Brand Branding Blogging 155

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

5W PR

JANUARY 3, 2022

That’s why companies should create concise and clear brand messages for audiences and media outlets. One of the ways that companies can create simpler brand messages is to first start by writing down every thought that comes to mind regarding what the audience might want to know about the topic at hand. Free Writing.

Brand 60

Brand Branding Consumer Writing 60

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Social Media 52

Maxim Behar

DECEMBER 4, 2022

., expressed his best wishes for the Beijing International Brand Week in his video speech. Behar expressed his opinion, that in any country, the people are the most important thing, because the people are the most important brand.

Internal 59

Internal International Brand Branding 59