Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. By Seedepth. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. It was a formidable team effort.

Interviews 120

Interviews Agency Advertising Advertising 120

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Boilerplate. Imagine You’re a Boutique. Verne Harnish of Gazelles, Inc.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flatiron Communications

JANUARY 11, 2018

Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

APRIL 6, 2021

Cision acquired PR Newswire in 2015 for $841 million. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. PR earned media owned media paid media PR agencies pr strategies shared media'

Pitching 60

Pitching eBook Advertising Advertising 60

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!

Publicity 174

Publicity Leadership Corporate Agency 174

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link]. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Sharpen writing skills.

Fashion 149

Fashion Writing Internal International 149

Public Relations Sydney

DECEMBER 7, 2014

But before we get to 2015 there is the festive season to celebrate. The content of posts could be as simple as wishing everyone ‘Merry Christmas’, ‘Happy Holidays’, ‘Happy New Year’ or asking questions, such as ‘What are your New Year’s resolutions for 2015?’ Reviewing and updating your PR strategy will give you a head start in 2015.

eBook 90

eBook Newspapers Social Media Pitching 90

PRSay

JULY 5, 2018

He had been working at a big Los Angeles agency, and when the university recruited him, he told them, “Only if I can surf every morning and not come in ’til 10.” His “Independence Day” was June 25, 2015. Get more media pitching knowledge from Michael Smart here. and he still left when everyone else did at 5 p.m.).

Pitching 68

Pitching Course Financial Media Relations 68

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. It would take your average account team several weeks to pitch a 5,000 person media list.

Employee 60

Employee Data-Driven PR Communications Software 60

5W PR

APRIL 8, 2021

To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. No Sales Pitch. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. How to Write the Best Press Release? Newsworthy. Is the topic of your press release really newsworthy?

Engineering 128

Engineering Writing Social Media Report 128

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. Tisch agrees, describing Argyle’s approach as one of “narrowcasting” and tailoring a pitch. Everyone should respond within 24 hours.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. PR agencies’ average rate of profitability has suffered as a result. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

Shift Communications

DECEMBER 23, 2015

In 2015, the average press release was only shared 18 times across nine social media platforms. Once you’ve found your targets and personalized your message, now you’re ready to pitch. For some clients, however, the release has been seen as a tried and true method for delivering news and generating coverage. Make it Mobile .

Mobile 60

Mobile Social Media Analysis Strategy 60

Shift Communications

JUNE 25, 2015

Similar to the 2012 SCOTUS decision on the ACA, this impending 2015 decision will have a huge impact on all American lives. Also, if your client does not have anything interesting, challenging or different to offer right from the beginning, hold off on sending that email pitch. Theresa Masnik. Account Manager.

Communications 60

Communications Healthcare Insurance Insurance 60

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. I have seen this, time and time again, both while on the outside (consulting, teaching and training via SBC), and on the inside (working in very large agencies as well as on the client side). billable by… pitching.

Social Media 40

Social Media Media Measurement Survey 40

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The issues were our clients basically.

Ethics 69

Ethics Storytelling Communications Training 69

Shift Communications

MARCH 9, 2016

https://honestlycouldnotcare.files.wordpress.com/2015/03/clean-house-vintage.jpg. and no one wants to open a media list and find they have tons of contacts, but no one to pitch. Spring is the perfect time to revisit these aspects of our professional lives, decide where improvement is needed and conduct a professional “spring cleaning”!

Strategy 60

Strategy Agency Pitching Course 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

JULY 15, 2015

This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

The Hoffman Agency

JUNE 17, 2019

When Jack Ma and Alibaba plucked down $266M at the end of 2015 for the SCMP, the vision for the media property expanded the playing field from Hong Kong to rest of the world. Don’t make a pitch sound like a pitch! effective media pitches in Hong Kong get to the point, ideally with some semblance of drama. Like in the U.S.,

Pitching 28

Pitching Fashion Trends Technology 28

Waxing UnLyrical

APRIL 13, 2015

Why: “In 2015, consumer expectations are going to continue to rise. Time for a new agency-client agreement. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations . Top Takeaways From NRF. ” I discuss why thinking is a key factor when using social media in this post from the WUL vault.

Web 40

Web Retail Twitter Print 40

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. As part of the Burrelles Media Outreach suite , our new AI-assisted writing tool, PR CoPilot, helps you quickly produce the first draft of press releases and media pitching emails.

Communications 40

Communications Marketing Technology Data 40

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St.

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

JULY 8, 2015

That kind of PR pitching reveals a shot-gun approach. July 2015 issue !". When I worked at the Business Journal , there was one very intense deadline day – and PR people, who were not in tune with our deadlines, would call on that day to pitch us stories. The common theme of these PR people is – did you read my press release?

Interviews 48

Interviews Radio Journalism Newspapers 48

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Rock the Status Quo

AUGUST 21, 2014

I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR Conversations

NOVEMBER 5, 2014

Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks. What we do is actually very simple.

Employee 103

Employee Communications Internal International 103

Norton's Notes

AUGUST 19, 2015

Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content. Blogger relations used to be about providing useful content to people, by writing personalised pitches and making sure your content was particularly interesting to that blogger.

Blogging 28

Blogging Writing Advertising Advertising 28

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. This new paradigm of influence has totally upended how PR pros will work in 2015 and beyond. Are PR pros losing their clout and credibility with the editorial news channel? I’m not rejoicing just yet.

Media 28

Media Journalism Social Media Mobile 28