Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. I’ve brought that lens to the agency space and as a consultant. What is the most difficult ethical challenge you ever confronted? The issues were our clients basically.

Ethics 70

Ethics Storytelling Communications Training 70

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

JULY 17, 2015

A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications.

Agency 40

Agency Report Training Leadership 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. Tisch agrees, describing Argyle’s approach as one of “narrowcasting” and tailoring a pitch. Getting Back to PR Fundamentals.

Pitching 45

Pitching Content Marketing Ethics Course 45

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40