Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. Advertising creates awareness and can drive some attention.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. This begs the question: are PR agencies contributing to #PRDiversity challenges?

Agency 40

Agency Report Training Leadership 40

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link]. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

5W PR

APRIL 8, 2021

To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. No Sales Pitch. Its purpose is not to advertise a product even though that would be a great byproduct. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Shift Communications

DECEMBER 23, 2015

In 2015, the average press release was only shared 18 times across nine social media platforms. Once you’ve found your targets and personalized your message, now you’re ready to pitch. If you want your news to gain traction on social media, be prepared to allocate part of your marketing budget to digital advertising.

Mobile 60

Mobile Social Media Analysis Strategy 60

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Pitching reporters is not the same as it was 10 or even 5 years ago. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. Research and analytics are an increasingly important source, along with advertising and marketing (skills),” the report said.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. PR agencies’ average rate of profitability has suffered as a result. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

FEBRUARY 24, 2015

The CMO Survey Highlights and Insights February 2015 from christinemoorman. of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Marketing Budgets to Grow Digital Spend.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 98

Social Media Marketing Media Creativity 98

Norton's Notes

AUGUST 19, 2015

Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content. Blogger relations used to be about providing useful content to people, by writing personalised pitches and making sure your content was particularly interesting to that blogger.

Blogging 28

Blogging Writing Advertising Advertising 28

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. University.

Groups 60

Groups Internal International Conference 60

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference.

Writing 200

Writing Communications Marketing B2B 200

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81