Melissa Agnes

SEPTEMBER 5, 2014

As the CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini has experienced her own range of internal crises and issues that she shares with us in this episode, discussing how she approached the situations and what lessons she learned from them. Fake Spokespersons Find It Easy To Prank the Media.

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Shift Communications

JUNE 6, 2017

We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media profiles, but do they really fit the bill? Back in 2014 we published the ‘Social Media Guru’ quiz so you could test your smarts on everything social media.

Social Media 97

Social Media Media Instagram Facebook 97

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Bob Ingrassia. LeeAnn Fahl.

Social Media 60

Social Media Media Airlines Local 60

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. 9 – Brands not as responsive on social as we may think.

Social Media 68

Social Media Media Video Facebook 68

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. The Bedtime Test of Content Marketing & PR. You’d be hard pressed to find a recent article on Facebook marketing that doesn’t put a knife in the channel’s organic reach. We hope you had a wonderful 2014 en route to an even better 2015.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Shift Communications

DECEMBER 29, 2014

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Scott is also involved in exploring partnership opportunities with outside allies and helping develop and integrate new agency offerings across SHIFT’s account services, marketing technology and creative teams.

Analytics 102

Analytics Google Social Media Agency 102

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?

Instagram 84

Instagram Video Social Media YouTube 84

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Want to learn how to turn your employees into brand advocates on social media? Social media should be no different.

Training 120

Training Employee Social Media Company 120

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Social Media 127

Social Media Media Instagram Facebook 127

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Trends 2015 digital marketing predictions 2015 social media predictions' Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Shift Communications

DECEMBER 23, 2014

Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected. You’re running a PR campaign; people come flocking, but the door (the metaphorical marketing function) is locked. The next big social network does not exist. Marketing Analyst.

Comparison 94

Comparison Measurement Engineering Blogging 94

Ronn Torossian

OCTOBER 13, 2014

In October, 2014, Google released its newest Apple iOS app, “Primer.” ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. Google realized that not all first-time marketers know [.]. What is Google Primer?

Google 339

Google Social Media Blogging Brand 339

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”. The PR Win of 2014”.

Case Study 88

Case Study Social Media Study Media 88

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. For middle of the funnel marketers, LinkedIn’s new Sales Navigator mobile app may also be worth a look.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Shift Communications

FEBRUARY 11, 2015

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. Marketing Analyst. What new innovations arose? Tori Sabourin.

eBook 60

eBook Social Media Media LinkedIn 60

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What should marketers and communicators pay attention to? Content marketers should make use of the feature and test it with short form video. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. US and Canada growth has been flat since mid-2014.

Facebook 60

Facebook Mobile Analytics Video 60

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. How to Use Analytics to Build Your 2015 Marketing Plan”. “The Marketing Companion Podcast: Our most valuable content lessons” [link]. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. How to measure the quality of your audience”.

Trends 104

Trends Social Media Analytics Media 104

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Communications Conversations

NOVEMBER 7, 2014

Dan Brandt, formerly of Karwoski & Courage, recently took a new role as category marketing lead-mobile over at Best Buy. Seeking… Life Time Fitness is currently seeking a social media manager. The Starkey Hearing Foundation (client) is currently looking for a social media associate.

Sports 124

Sports Mobile SEO Storytelling 124

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Kantar Media, itself owned by WPP, acquired Precise in 2014. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

JUNE 15, 2015

Should social media managers be skipping the hashtag? SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

Social Media 60

Social Media Media Facebook Policies 60

wiredPRworks

APRIL 7, 2017

There’s nothing hotter in marketing than this: influencers. Hosted by General Assembly, Next Level Social Media Influencers runs from 6:00-8:00pm and takes place at 444 N. Presented by Social Media Club Chicago and the Windy City Blogger Collective, the event is free and open to the public. SMCChicago.

Social Media 53

Social Media Media Local Community 53

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Reputation Agency 60

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Looking Ahead: What Does This Mean For You?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Communications Conversations

NOVEMBER 14, 2014

Hanley Wood Marketing is seeking a content strategist & director to work in its downtown office. Events/Other… Craig Pladson , strategy lead- GoKart Labs , recently launched “Inspire.MN” –one part speaker series, one part collaboration sessions, and one part modern marketer profiles.

Case Study 88

Case Study Local Social Media Study 88

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. physicians representing more than 40 specialties.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111