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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). Some people stood beside me while others did not.

Ethics 150
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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. Ries notes that these are more in the public eye than ever before, and that is likely to continue as more technology is introduced.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. Sometimes, being ethical means losing clients.

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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Both majored in public relations, each finishing near the top of her class. Like most public relations professionals, both of my former students face intense pressure from employers and clients to produce results. Both former students are strongly committed to ethical practice. Real people. Both love their jobs.

Ethics 60
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When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no.

Landis PR

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. Here’s my take on the risks and rewards of incorporating generative AI in public relations. As professionals, we are entrusted by our clients to be ethical and transparent in our work. Well, yes and no.