The Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center.

Social Media 140

Social Media Strategy Pinterest Media 140

Rock the Status Quo

AUGUST 11, 2014

” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. Digital PR' Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014.

Real Estate 100

Real Estate Brand Branding Survey 100

ZudePR

MAY 22, 2015

But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. Get The Latest Digital Marketing Developments By Email.

eBook 113

eBook Crisis Management Small Business Training 113

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. So, back in early 2014, I plunged headlong into content curation. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts.

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

PRSay

SEPTEMBER 27, 2016

One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. But, exactly how do you do that when the marketing VP or the client is breathing down your virtual neck for sales?

Ethics 60

Ethics Advertising Advertising Technology 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing […].

Social Media 60

Social Media Media Reputation Agency 60

ZudePR

NOVEMBER 4, 2016

Since turning 40 I’ve become involved in three communities: the Glasgow running one; the Netherlee (tiny suburb of Glasgow where I live) one; and the UK/US digital PR/marketing/SEO one. For two years I went from strength to strength and in 2014 was the first (adopted) Scot home at the Berlin marathon in 2 hours 43 minutes.

Training 60

Training Film Community Digital PR 60

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

The Proactive Report

JANUARY 5, 2015

According to the 2014 Edelman Trust Barometer, privately-owned, small to medium-sized businesses have the edge when it comes to trust. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management' Now the consumer has a voice and online reviews are the norm.

Reputation 100

Reputation System Employee Airlines 100

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Sometimes, they seem to know more about the bigger marketing picture than you.

Social Media 75

Social Media SEO Media Local 75

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives.

Storytelling 83

Storytelling Brand Branding Corporate 83

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Members, click here to access the special Solo PR PRO Premium conference registration page.

Hotels 40

Hotels Conference Analytics Sports 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). This can be the job of the firm’s PR/marketing agency, the in-house marketing department or someone who is dedicated to supporting firm management. Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). This can be the job of the firm’s PR/marketing agency, the in-house marketing department or someone who is dedicated to supporting firm management. Act as a Spokesperson.

Social Media 60

Social Media Media Television Radio 60

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Without SMART goals, measuring the success of your marketing strategy is next to impossible. Ideally, you should have as many digital channels as possible at your disposal.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. For daily updates on PR and tech trends follow me on Twitter. And they were right. access the Internet.

Mobile 201

Mobile Strategy Web Consumer 201

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I C: No-one’s going to market this book like I will. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

OCTOBER 6, 2020

At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” It was popularizing attribution measurement in PR. Cision and Meltwater History Cision has refused a marriage proposal from Meltwater in the past.

Software 175

Software SEO Company Tools 175

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). All 160 episodes since July 2014. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: She’s a marketing expert. Cialdini PH.D. 1995) £7.69. years ago. .

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. These 15 skills will keep you marketable.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40