Presspage

MAY 8, 2017

A crisis can do irreparable damage to an organization, but at the same time it also presents an ideal time to review and renew current processes. For a crisis to have a silver lining, certain things need to occur. Alton Towers, a British theme park, provided a commendable example of this through its handling of a crisis in July 2015.

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Remember your values.

Communications 148

Communications Film Radio Reputation 148

Communications Conversations

SEPTEMBER 22, 2015

Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue to under-utilize one of the more effective and useful social networks on the web today. Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Strike one, brands.

LinkedIn 60

LinkedIn Brand Branding Tools 60

Melissa Agnes

MAY 30, 2014

. — Dave Hamilton (@newenergydave) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Ryan Feinberg (@ryanfeinberg407) May 30, 2014. There are different levels of issues, ending with an issue that needs to be escalated to the crisis team. Case Studies Crisis and Issues Management' Learn more here.

Case Study 232

Case Study Crisis Twitter Viral 232

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. This is the power of social media for crisis prevention and preparedness.

Healthcare 238

Healthcare Social Media Media Case Study 238

NewsWhip

SEPTEMBER 26, 2019

Just ahead of the UN’s Climate Action Summit , photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. Top Instagram Posts from Brands. Last Friday, millions around the world joined together to voice concerns about impending irreversible climate change.

Social Media 127

Social Media Media Instagram Facebook 127

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. How did the crisis affect the budgets and prices of online advertising? Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Onclusive

MAY 18, 2017

Great content inspires trust, creates credibility, and builds brand awareness. Think of it this way: PR is one of the very best ways to define your brand as told by a person a potential customer might actually trust. PR is the key vehicle for brand transformation. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising Data LinkedIn 150

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? 45 Days To Compose A Tweet?

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

SEPTEMBER 19, 2022

Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. Take the now notorious case of the Reese’s Christmas tree candy scandal.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Reputation Us

NOVEMBER 3, 2019

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. A reputation risk that is not properly managed can quickly escalate into a major crisis or lead a company into obscurity. Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role. Until next time!

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Maintaining the standard of press material and that any crisis are managed effectively.

Agency 54

Agency Creativity Hotels Social Media 54

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign.

Media 103

Media How To Advertising Advertising 103

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

Beyond PR

DECEMBER 2, 2016

This could be useful during crisis periods or a proxy battle. Our newly released Cision Communication Cloud ™ will easily monitor the streams, topics and $cashtags that matter to your brand and shareholder value. In 2014, we published an updated study.

Study 40

Study Social Media Retail Media 40

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will be important to optimize client messaging and content for voice, driven by how people ask about services and products and the topics relevant to brands. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

prTini

AUGUST 22, 2014

How to Manage an Internal Crisis Without Losing Your Mind. 2014 Edition. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how brands of any size can elevate their PR/social media campaigns by remixing and sampling big-brand ideas to work within their budget/resources. 10 Super Simple Ways to Be a Better Writer.

Case Study 49

Case Study Retail Resources Twitter 49

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Mindful Marketing

JULY 15, 2015

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully). You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. I explained that the NFL has other, more important constituencies to placate during this unfolding crisis. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014. My answer: zilch.

Corporate 31

Corporate Hotels Sports Policies 31

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. I explained that the NFL has other, more important constituencies to placate during this unfolding crisis. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014. My answer: zilch.

Corporate 28

Corporate Hotels Sports Policies 28

Critical Mention

MARCH 1, 2018

If your brand isn’t known for something, use care when attempting to include it in your next campaign. But, in 2014, Jared Leto’s acceptance speech for his Best Supporting Actor award captured hearts everywhere. Takeaway: Stick with what you’re good at.

Film 80

Film Social Media Storytelling Writing 80

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. 2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196