5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

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Why brand managers must embrace nostalgia during this crisis

PR Daily

The approach can also benefit brands who can sponsor the Twitter chat, providing them a unique opportunity to engage with their audience. The post Why brand managers must embrace nostalgia during this crisis appeared first on PR Daily. Brand Journalism Branding COVID-19

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UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Savvy communicators can outsource their content production to their audience and start to build that community that will be a crucial resource for their recovery post-crisis.

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Should your brand speak up during a global crisis?

PR Daily

Here are three questions every PR pro should be asking about their brand right now. Mark Cuban was recently quoted saying that how companies respond to the coronavirus will define their brand for decades. We’ve seen brands step up in some amazing ways as this pandemic has progressed.

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Is a Crisis Always Bad for the Brand?

Meltwater - PR

Brands in crisis. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.

Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. Sometimes it’s the brand’s fault, but on other occasions, such allegations may […]. The post Role of PR in Crisis Management appeared first on.

How to Recover From a Brand Crisis

Cision

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Want even more crisis communication advice?

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How brand managers can build lasting relationships during COVID-19

PR Daily

The true value of PR might be its ability to respond fittingly during a global crisis. Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided.

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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Olive’s plea – and the brand’s response – was even picked up by CNN.

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Digital identity crisis—brands grapple with personalization, security challenges

Agility PR Solutions

New Deloitte research reveals that growing consumer expectations, a breakdown of traditional “walls” and emerging technologies have given rise to a digital identity crisis. Public Relations branding

Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content.

How brand managers can lean into ‘wellness’ during COVID-19

PR Daily

It’s an important topic during the current crisis. We spoke with Mary Zalla, global president of consumer brands for Landor, who shared how she and her U.K. Zalla recommends finding a way for your brand to promote calm. Think about how your brand sounds.

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In a weaponized social media age, what do consumers expect from brands during crisis?

Agility PR Solutions

Is your brand as ready to respond in a crisis as your execs might think? As crisis PR pros know, this environment has created a breeding ground for “bad […]. The post In a weaponized social media age, what do consumers expect from brands during crisis?

The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back

Agility PR Solutions

Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. The post The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back appeared first on Agility PR Solutions.

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”

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Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

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What future PR pros want brands to know about DE&I

PR Daily

On May 31 st , Reformation, a “cool girls” brand said to be sustainable, accountable and ethical , posted on social media pledging its support of the BLM movement and listing donations it made to several organizations. We encourage brands to be honest about how they are doing diversity-wise.

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. So, that does mean brands need to rethink what they’re doing […]. The post How Are Retailers Communicating Through This Crisis?

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For food and beverage brands, COVID-19 creates unique litmus test

PR Daily

While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities. Forward-thinking brands are demonstrating their ability to nimbly pivot and provide creative solutions that address new consumer needs.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Eastern time as we discuss with Kaye best practices for media relations in a crisis. CRISIS LEADERSHIP BOARD.

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How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. A lot of large brands are doing really well.

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Burdened by strained relationships, B2B brands looking for answers during COVID crisis

Agility PR Solutions

Just as retail and customer-facing industries are suffering through the COVID-19 crisis, B2B organizations are struggling to adapt to changes in how they connect with customers. Public Relations branding

How to Create a Personal Brand During COVID-19

B2B PR Sense

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. Do you continue with your personal branding strategy or do you hit the pause button? Use Consistent Branding.

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Tips on Handling a PR Crisis

Ronn Torossian

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. The post Tips on Handling a PR Crisis appeared first on. Crisis PR 5W Public Relations Insights Public Relations

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There’s opportunity in corp. crisis—why brands should consider becoming ‘crisis optimists’

Agility PR Solutions

A corporate crisis has become a case of “when, not if.” crisis—why brands should consider becoming ‘crisis optimists’ appeared first on Agility PR Solutions. Public Relations crisis

How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID

Agility PR Solutions

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. Public Relations crisis

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How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

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Why and how communicators must protect their brands from ‘techlash’

PR Daily

To modify the perception of their brands, tech companies must reevaluate how they align with deeper social values. In a recent study , respondents from Generation Z say they value brands and products that champion societal and environmental benefits.

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How brand managers should address COVID-19

PR Daily

How can communicators help their organizations respond to the global health crisis? Review your crisis communications plan to be sure you have a scenario that applies to the COVID-19 virus, and check to make sure it is aligned with your business continuity plan.

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Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. 2 on the list of brand attributes that lead to purchase—and consumer loyalty: Image courtesy of Edelman.

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Post-COVID staying power—consumers say brand actions during crisis will impact perception

Agility PR Solutions

With light possibly now at the end of the COVID tunnel, brands need to be aware of how their actions during the crisis will position them in the rebuilding phase to come. Covid-19 Public Relations crisis

How your team’s on-scene crisis coverage boosts your brand

PR Daily

It might sound counterintuitive, but crisis communication can be an opportunity to enhance a company’s reputation and not just a focus of serious corporate concern. Usually a company shifts into crisis mode when faced with significant accusations, customer harm or financial dire straits.

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Brand journalism metrics surge during pandemic

PR Daily

In the midst of this crisis, and in the difficult transition to come, they provide an indispensable service to their organizations and their audiences. No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum.

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

As COVID crisis shifts gears, consumer sentiment is changing—what should brands do?

Agility PR Solutions

With many brands and businesses now resuming operations, society has entered a new phase of the COVID crisis—and consumer expectations and behaviors are changing in real-time. The post As COVID crisis shifts gears, consumer sentiment is changing—what should brands do?

Zoom: Zoom?s Public Relations During a Crisis

Ronn Torossian

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.

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