Deirdre Breakenridge

SEPTEMBER 30, 2014

How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly. They became roommates and in July 2012 left their jobs and sent out the first Daily Skimm from their couch! Interview PR 2.0

Interviews 329

Interviews Social Media Technology Resources 329

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel.

Hotels 138

Hotels Travel Privacy Engineering 138

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . Back in 2012, my chips were down. I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm.

Technology 52

Technology Web System Course 52

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

Consumer 95

Consumer Social Media Education Advertising 95

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques.

B2B 120

B2B Customer Service Software Technology 120

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. I don’t believe in ghosts.

Social Media 78

Social Media How To Media Twitter 78

Shift Communications

DECEMBER 19, 2014

An author whose book, The River Speaks , was published in 2012. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Elizabeth offers these takeaways about the future of marketing: One key to marketing today is finding the essential and profound truth that your brand represents and using that as your marketing engine.

Marketing 117

Marketing Technology Analysis Engineering 117

Cision

MAY 9, 2016

PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. Embracing the Information Age.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Stephen Waddington

AUGUST 3, 2017

Eight in ten adults in the UK (79%) – or 40 million people – use catch-up technology such as BBC iPlayer, or subscription services such as Netflix, to watch multiple episodes of a series in one sitting, wiping out the wait for next week’s instalment. 5 Growth of social media and messaging. 10 Social media envy.

Report 100

Report Communications Analysis Television 100

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. This keeps the user engaged and also increases you social media visibility.

Tools 150

Tools Agency Instagram Groups 150

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. You can follow Cristina on social media here: Twitter. Describe the craziest or most fun story you have written.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 85

Industry Media Technology Employee 85

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. I think things will become far more targeted.

Hotels 86

Hotels Social Media Fashion Agency 86

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. And so is Penguin, Google’s back-link algorithm (combined in 2012). [By Alex Hoag]. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S.

Viral 102

Viral Advertising Advertising Study 102

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution.

Communications 61

Communications Hotels Technology Tools 61

Shift Communications

MARCH 10, 2015

No other social network can reach that many people on Earth. May 2012 : Facebook rolls out Promoted Posts for brand Pages. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology' Let’s look backwards for a bit of context. Christopher S.

Facebook 60

Facebook Advertising Advertising Technology 60

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. When it came to exploring blockchain technology, it didn’t happen again.

Technology 20

Technology Writing Government Corporate 20

Prohibition

APRIL 2, 2017

This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough. 41 Prohibition PR MD Chris, along with three other Yorkshire PR professionals, has written a chapter for ‘Share This Too’: the sequel to the best-selling PR book of 2012, ‘Share This.’ If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

The Stalwart Blog

DECEMBER 10, 2015

The film marks the seventh installment of the illustrious series and the first since Walt Disney Studios acquired Lucasfilm for $4 billion in 2012. The studio has also carefully selected its digital and social media partners to take full advantage of new technology innovations.

Film 60

Film Marketing Instagram Video 60

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. Urban communication’ is the meshing, for better or worse, of technology and social interaction.” A social media enthusiast, Andrea uses digital media to chronicle her travels in and around the Balkans. Traveling helps me clear my head.

Communications 87

Communications Travel System Community 87

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. His message? In the next five years, he said, Google+ will be Google.

Google 71

Google Privacy YouTube Data 71

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. If you are a brand targeting technology CIOs, this won’t be the right social network for you (yet).

Video 54

Video Mobile Pinterest Advertising 54

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12