Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. I don’t think so.

Corporate 60

Corporate Blogging Google Communications 60

Polaris

NOVEMBER 20, 2014

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' Introduce conflict.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

DECEMBER 23, 2015

Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Your resume just got filled out with even more marketable skills.

Employee 120

Employee Pitching Writing Content Marketing 120

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion.

Industry 150

Industry B2B Corporate Agency 150

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” I think we’re still stuck in a place where too many corporations stick to their Talking Points, even when the facts contradict them. Depends on their training.

Ethics 101

Ethics Communications Survey Public Affairs 101

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Cision

MAY 30, 2017

The SEC believed this informational disparity undermined the investing public’s confidence in the fairness and integrity of securities markets, since those who were privy to such information had the opportunity to profit at the expense of the uninformed. What is Material Information?

Social Media 120

Social Media Media Facebook Analysis 120

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 117

Social Media Conference Media Corporate 117

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Solo PR Pro

APRIL 27, 2021

In my corporate career I spent a few years in sales before moving into marketing, and learned valuable lessons that have helped me in every facet of my career. Are there other facets of their marketing program you may be able to help with? This post was originally published on September 18, 2012 and has been updated for 2021.

How To 110

How To Internal International Pitching 110

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. After all, volume was the play.

Facebook 74

Facebook Brand Branding Social Media 74

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It lobbied hard to require schools to stock EpiPens, which looks suspect after reports that Bresch’s mother, as head of the National Association of State Boards of Education in 2012, led an effort to mandate that schools carry the product. The learning for communicators is a simple one: public perception counts. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Beyond PR

OCTOBER 28, 2016

One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). About the study. Author Bradley H.

Mobile 40

Mobile Study Construction Retail 40

Beyond PR

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Since 2012, the study has evolved. It’s where they receive their data and breaking news. Don’t make them hunt and click. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?” But publishing our content, for most communications professionals, is still a fragmented process.

Media 79

Media Analytics Technology Corporate 79

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. From media relations and corporate communications to social media strategy, she has a passion for crafting messages. (Even though I really didn’t want to after being burned pretty bad.).

Agency 76

Agency Creativity Media Relations Nonprofit 76

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Beyond PR

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Since 2012, the study has evolved. Tasks that seek-and-find investors. The IR website is an essential but passive tool. The mosaic. Read Question 1. Author Bradley H.

Comparison 40

Comparison Financial Study Retail 40

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Let’s hear it for the ladies!

Internal 40

Internal International Case Study Web 40

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We have people in-market who are talking about us. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Sports 68

Sports Education Construction Television 68

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Internal 40

Internal International Case Study Banking 40

Beyond PR

MAY 30, 2017

The SEC believed this informational disparity undermined the investing public’s confidence in the fairness and integrity of securities markets, since those who were privy to such information had the opportunity to profit at the expense of the uninformed. What is Material Information? Author Bradley H.

Social Media 40

Social Media Media Facebook Analysis 40

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? I wish them ill.

Facebook 82

Facebook Pinterest Exercises Social Media 82

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. With this in mind, we retooled our corporate identity baking the classic story arc into our logo: And we bulldozed www.Hoffman.com , creating a new public face to the outside world that showcases the our approach to storytelling — conversational language, anecdotes, visual storytelling, etc. —

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. I’ve seen this mashup among products on review sites among other vertical markets. Onclusive has raised $21.4 all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Burson reigned supreme. Harold Burson. ” . .”

Enterprise 44

Enterprise Financial Journalism Report 44

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

FEBRUARY 15, 2013

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and.

Twitter 94

Twitter Facebook Social Media LinkedIn 94